The Internet is home to so many useful marketing tools small business owners can use in running their businesses.
A serious entrepreneur will always look out for new business marketing tools that can help make the business compete better and for good returns on marketing.
No doubt about it, businesses are confronted with a struggle to compete, struggle to keep customers happy and attract new ones as well as make sales.
Customers are important to your business’s survival but how do you attract new customers if they don’t know your business exists?
Must-have small business marketing tools
Table of Contents
As a small business owner, you are probably multi-tasking, I meant you are likely in charge of everything from accounting to marketing. You are not alone. This is how great entrepreneurs started their journey too.
Mind you, limited manpower, budget, and time can cause massive roadblocks for you and other small business owners.
But with the right small business marketing tools, you can easily maximise your marketing efforts and be able to compete favourably.
Having the right marketing tools will help streamline and simplify your day-to-day tasks as well as improve your workflow. The Internet offers so much and your business can also benefit from it. Below is a list of really good small business marketing tools for young entrepreneurs.
When When it comes to designing your marketing materials, Canva is one of the best small business marketing tools for young entrepreneurs and small business owners.
This business tool lets you create beautiful presentations, documents, social media graphics, and more with thousands of awesome layouts. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics that will make your marketing materials stand out.
Notifyly is another marketing tool you should try out. This is a really useful tool that ensures you are instantly informed whenever your startup gets mentioned on popular social media platforms.
Notify tells you when someone mentions your brand on social media and in the press the moment it happens. So when you get press coverage or rave reviews from customers, you get alerts through Slack or Hipchat. You can even receive notifications when your competitors are mentioned.
BuzzSumo is one of the most important tools for content marketing. This tool helps you to quickly identify what content is working well and who the major influencers are.
You can easily use this marketing tool to find the key influencers to promote your content. You can easily analyze what content performs best for any topic or competitor and easily find the key influencers to promote your content. It actually does a lot more than finding good titles for your next content.
The tool also lets you see which content is shared across which platforms and that helps you to understand which titles are great. It also shows you backlinks which many might find useful, however, this particular curator loves the title bit.
It’s easily done in three stages – record, voice-over, and visuals. From amateurs video presentations to professional ones, almost everyone now loves to watch videos, and the smartphone camera has become a great tool for capturing the most amazing moments. But with business tools like PowToon, you can make a better presentation for your business promotion.
Hotjar is an all-in-one good analytics and feedback tool for business and entrepreneurs. This is a new and easy-to-use tool that lets you understand your web and mobile site visitors. Hotjar also offers options to analyse your funnel and to insert messages and surveys for your visitors.
Let’s say you’re curious how your visitors are actually using your website — where they click, how far they scroll, and other activities. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. It helps you find your hottest opportunities for growth.
FollowerWonk is one of the best tools for small business social media marketing. This is Twitter Analytics tool that helps you find, analyse, and optimise for social growth.
It is a one-stop-shop for finding Twitter bios, comparing social profiles, and optimizing your followership. Do you want to know who your followers are? Where they are located and when do they tweet? This is the right tool for you. It also helps you find and connect with new influencers in your niche.
You can use super-actionable visualizations to compare your social graph to others. This tool blends the ability to listen, engage, and measure. It is key for pitching press and identifying vertical influencers on Twitter.
Crowdfire is a powerful tool to get more targeted engagement and followers on Twitter and Instagram. It powers connections that will help users achieve their social media goals.
Whatever your social media goal is – be it brand recognition, individual popularity, more sales, clients, or fans, Crowdfire is there to help you get there. Whatever you do, sell, manage or create, if you want people to love it, they need to know about it. Crowdfire makes finding and connecting with your target audience simple so you can focus on doing what you do.
HootSuite is a full-service online brand management and social media tool. This powerful tool can be used to manage popular outlets such as Facebook, LinkedIn, Twitter, etc. This slick business marketing tool allows users to curate, schedule, and send social media posts all from one central location.
As a small business owner, time may not be on your side, but this tool allows you to create a constant stream of information during a dedicated time each day so you won’t have to be hooked to your Twitter or Facebook feed at every moment. However, there are other HootSuite alternatives you can also use for your social media management.
This business tool is a client management software that offers both a cloud-based and an on-premise option. An effective customer relationship management strategy helps build much-needed brand loyalty and improves business reputation.
CRM software like Microsoft Dynamics, Salesforce, SugarCRM, and Landslide provides efficient solutions for small business owners looking to automate customer communications.
#10]. Open Site Explorer
Open Site Explorer is another small business marketing tool you should be using right now. This powerful tool can help you improve your business website’s online visibility with ease.
This free SEO tool is good for checking your domain and page authority and also for checking how many links you are getting and from which source.
If you want people to find your business online, you have to take SEO seriously. Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.