Simple SEO Tips: Why You Should Use Hyphens Instead Of Underscores In Your Website URLs

Anthony Williams By Anthony Williams 3 Min Read
Power your website with SEMrush

Power your website with SEMrush

Do you use hyphens or underscores in your website URLs? Do you know why it’s good to use hyphens in your website URLs instead of underscores?

If your business website is underperforming on major internet search engines, then that might means your website will need some SEO audits.

With this, you will be able to understand what could be responsible for underperformance and determine where the problem is.

At times, your website might only require some simple SEO tips to improve its performance on search engines.

When you are making URL links on your website, there are certain things you should always do to help your website’s visibility on major search engines.

One of the stuff you should be doing is using hyphens instead of underscores.

Why hyphens instead of underscores?

  • Search engines see underscores as a character. This means that your keywords will be seen as a single long keyword, and you’ll lose any SEO benefit they could have incurred.
  • A hyphen, however, is seen as a space that separates words. Hyphens are better for SEO because they allow search engines to interpret your web page as relevant for more keyword phrases. That said, Wikipedia’s links have underscores, and they seem to be doing okay in search results

Keep your contents less than 3 sub-folders deep

SEO (search engine optimization)A sub-folder is a folder that is visible in a URL between two slashes. For example, in, articles is a sub-folder and name-of-page is an article in that sub-folder.

When it comes to sub-folders, search engines assume that content living many folders away from the root domain (like is less important.

So it’s best to organize all of your important content so each URL has no more than two sub-folders.


Here’s another way to think about it: Make sure your URLs have 3 or fewer slashes (/) after the domain name. Here is an example URL that is a web page that is two sub-folders deep:

Using sub-folders allows you to use “content drill down” in Google Analytics to easily view data for all the pages in a given sub-folder.

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Tony is a blogger, content creator, SEO marketer, and internet entrepreneur. He writes articles on various topics. Follow him on Twitter.

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