Search Engine Optimization (SEO) is a term that is very popular amongst the website owners, bloggers as well as the internet marketers. This is simply a trick or way of making your website easily indexed for certain keywords by the search engines.
If properly done, these keywords will help your website appear when searched on popular search engines like Google, Bing and yahoo, and subsequently drive more traffic to your website.
The question is how do you prepare your website for better SEOs (search engine optimization) that will help rank your website? How do you identify and strategically embed keywords in your web contents for a good search engine optimization?
This is where most people, even including myself, make silly mistakes. It’s not that they don’t know how to do it, but at times, you just don’t get to do it right probably unknowingly.
Even though it seems everyone has at least a website nowadays, not everyone can appear at the top of the page when certain keywords that are related to your website are searched on popular search engines such as Google, Bings and Yahoo.
There is a fierce competition to reach first or second listing on popular search engines and only those with resources to compete usually get the nods.
However, for people like myself with no much resources, there are some simple tips and tricks that can be followed to improve your website search engine optimisation as well as your website ranking.
Simple Search Engine Optimization methods, tips and tricks
#1). Alt tags SEO tips
Using keywords or unique descriptions in image Alt tags for every image on your article/content is very important in order to help your content. This is a good way of making sure that at least your article will stand a chance of showing up on search engines most especially where images are being searched.
#2). Post title SEO tips
This is another very important method of making sure your article get better exposure on Google and other search engines. Always make sure that your post title contain unique keywords or descriptions in your article. Also, make sure that you insert your unique keywords at the beginning of your article/content title.
#3). Internal links SEO tips
This is another tip that can help with your website link in and page rank. But to get a better result, you have to make sure that you use this tip when appropriate and possible. When linking, attempt to use appropriate keywords instead of the usual “click Here”.
#4). Friendly permalinks SEO tips
Make sure you utilise search engine friendly permalinks and never include such characters as ‘&’, ‘?’ or other special characters in your URLs. Note that hyphens can be used as long as you do not over use them, but avoid underscores ‘_’ to make it easier to correctly read your URL).
#5). Frequent content updates SEO tips
Last but not the least, always make sure that you update your website frequently or rather regularly with relevant contents. It is very important to know who your audience or readers are and come up with contents that engage them. This will help increase your comments and engagement which are very useful for your website SEOs. Search engines will increase your page ranking if you update your contents regularly.