Article Highlights
*Search engines results and Google panda updates
*The impacts of Google panda updates on websites
*SEO strategies that can kill Google panda updates
*Writing simple, informative and shareable contents
*Importance of strategic ads placement on your website
Do you want to kill Google Panda updates on your website? Recent Google Panda Update have caused lots of websites to significantly drop off Google SERPs.
Getting to the top of Google Search Engine is like a marathon race, and in this case, all the webmasters, marketers and SEO service providers are the participants.
Being the leading search engine used by hundreds of millions of people globally every single minutes, Google is always trying to make sure that its search engine users are getting the right information that is helpful to them.
It’s like Google is obsessed when it comes to quality and has specifically designed its recent Panda updates to penalise websites that do not go by its quality guidelines.
Lazy and neglectful websites that use black-hat techniques to get to the top of Google SERPs get penalised by Penguin and Panda. The recently released Google Panda Update has made many webmasters and website owners anxious as to how it will affect their websites.
SEO strategies that can kill Google Panda updates
Is it really possible to kill Google Panda Update? No, you can’t kill Google Panda updates but you can take some steps towards ensuring your website safety when it comes to Panda updates.
First of all, it’s imperative to know that hundreds of Google technicians have been working ceaselessly to enhance Google’s artificial brainpower, making it a struggle for almost all webmasters and SEO marketers to maintain their better position on Google SERPs.
However, as a webmaster, you need not to worry if you are doing the right thing and in accordance with Google Webmaster guidelines. Remember that it’s in Google interest to deliver unique, relevant and high value search results to the users within seconds.
Therefore, engaging in activities such as trying to fool Google through Black Hat SEO techniques is not recommendable because they don’t always last.
You will ask how come Black Hat SEO techniques don’t last? Well, the reason is simple; Google is constantly working to improve its search algorithms. This means that most of the websites using Black Hat SEO techniques would be found out, penalized and removed from the SERPs.
Below are some recommended SEO strategies that can help you overcome the latest Panda Update:
#1). Write simple, informative and shareable contents
When people search for something online, especially through Google search engine, Google wants to be sure that at least 99% of the search results is relevant to the keywords used in the search. It wouldn’t speak well of the search engine result pages to be flooded by pages with irrelevant information.
For instance, if someone searched for stuff like “how to make bread”? Google wouldn’t want some pages with little or no relevant information to be on the first page of the search results. Therefore, just because you have the search term “how to make bread” on a webpage that doesn’t offer much information don’t mean you should be on the first page of the search results.
So, it’s the responsibility of the webmasters to make sure that their web contents are simple, informative and shareable. The content you are posting on your website must provide visitors with relevant information because that’s the key aim of the latest Google Panda Update. This means that webmasters that dubiously drive traffics to their websites with keywords that are not relevant to their webpages will be punished.
What you should know is that focusing solely on keyword density is no longer a dependable SEO tactic nowadays. You should rather use metrics such as the number of organic visits, page views and social interactions to measure your content. Panda won’t catch you if you provide quality content measurable by these factors.
#2). Regularly work on your website SEO
As a webmaster, it’s imperative to always make sure that your website contents are regularly checked for any SEO-related problems. This can be done by conducting SEO audits of your website. It’s advisable not to wait till your website got hit by Google Panda Updates before taking any meaningful action. This is the very first step you should take if you want to kill Google Panda update as soon as it gets to your website.
For example, by regularly carrying out SEO audits of your websites, you will be able to identify broken links, empty pages, internal page duplications and many other defects that can get you penalised.
Remember that all of these are capable of making Panda to penalise your website if left unattended to. Webmasters can make use of 301 redirects and the canonical tag to deal with this kind of issues and prevent Panda from victimizing their websites.
#3). Strategically place ads on your website
All the webmasters want to make money online through ads placements such as Google Adsense, banner ads, sponsorships and others. Google doesn’t mind bloggers making money through ads placements. But the fact still remains that the ads on your website should not hinder your visitors and readers.
Therefore, if you are using ads on your site, make sure that visitors to your website don’t get irritated by the ads. Remember that Google doesn’t particularly send visitors to your website basically to check out the ads; they are looking for informative content on your page. Make sure you feed them with valuable contents and they will subsequently become loyal visitors / readers.
If you want ads on your site, place them wisely with a proper design strategy. Check out Google Adsense, it offers suggestions on how to place adverts on your website in ways that conform with Google guidelines.
Many thanks for this really good article on Google panda updates. I have been really worrying how it will affect my blogs. But do you guys think it will have impact on blogs on blogger.com? I heard it won’t affect blogger.com because it’s one of Google properties
Adeyemi,
I heard that some of the top brands are actually the beneficiaries of Google Panda. Some people claimed that Panda updates only help the top websites to further maintain their top ranking position. What’s your take?
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