Most bloggers know that content is the king when it comes to blogging and search engines. So, how do you re-purpose blog content to improve SEO and web traffic?
When it comes to blogging, the importance of frequent and consistent content and blog updates can not be overlooked. The more fresh content and updates, the better for blog SEO and web traffic.
But the fact is that it’s sometimes difficult for bloggers to be consistent as per new posts and updates. This is because it’s not just about writing writing new content.
In fact, it’s also about the quality of the content. Consistency brings life to your blog; it’s one of the best ways not only to attract web traffic to a new blog but also to retain your readers.
Consistent blog post and web traffic
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Obviously, modern SEO requires more than just the usual SEO tricks of meta tags, title tags and description tag.
Nowadays, SEO is more about the quality of the content than the usual copy and paste tricks. No doubt about it, frequent blog updates help attract search engines visit.
Anytime you post new content, search engine robots will make a visit, crawl your website, and index it. The fact is that the more a search engine visits a website, the better for the site to achieve a higher ranking.
Various studies and researches have shown that companies that published more than 10 blog posts per month perform better in attracting more traffic than companies that published a few contents each month.
How to re-purpose blog content
For bloggers, time is one of the most difficult things to come by, and this is why it’s hard to be consistent. Not only that but there are also issues concerning the creativity to consistently publish fresh quality content.
It’s easy for bloggers to run out of ideas and this is why it’s important to find means through which you can creatively repurpose your blog content for better traffic. Below are creative ways to repurpose blog content to improve traffic:
#1]. Convert blog content to Ebooks
There is more to blogging than just posting new content. Bloggers can now convert their awesome blog content to downloadable content for readers to take away with them.
If quality content plays a major role in driving web traffic to a blog, imagine the great benefits downloadable ebooks will bring to your blog. Repurposing your awesome content is one of the best ways to retain visitors to your website.
For bloggers who have been in the business for a while, it’s easy to get more content to put together as an Ebook for your visitors to download. You can convert your great blog content to some killer Ebooks for your visitors to download.
#2]. Convert blog content to Podcast
Reading is not for everyone as some people prefer to listen to a podcast rather than reading a long article no matter how awesome. This is why the podcast is another powerful and effective way to repurpose your awesome blog posts for a new segment of readers.
You can make the podcast an episodic series to suit any listener’s audio preferences. Whether it’s entrepreneurial advice, video game tips and tricks, or a weekly show of top gadgets, there are people out there who will hear what you got to say. Have a look at some of the most popular content on your blog, and re-purpose them as a podcast for your readers to take away with them.
#3]. Convert blog content to Infographic
An infographic is a visually compelling way to communicate complex data in a visual format that can potentially go viral. This is why infographic is one of the most effective ways you can attract natural link building to your blog.
Your website will benefit immensely from repurposing your old valuable content, especially, if you can create visually compelling infographics from them. In fact, infographics should be part of your content marketing strategy because it’s one of the best ways to get quality backlinks to your website.
#4]. Convert blog content to Youtube video
Strategic publishing involves repurposing excellent content as much as creating it. When you repurposed original content, the same information is personalised for presentation to different markets and through different mediums.
One of the best ways to repurpose old content is to present it in a video format you can post on YouTube. With more than 1 billion monthly active users, YouTube is a powerful marketing medium that offers great results.