Arguably, the most popular trend on social media is Instagram marketing since the photo-sharing platform rolled out its advertising programs.
Now everyone, especially top brands and marketers, talks about Instagram. We all know that Instagram is the number one photo-sharing platform just as YouTube is the world’s most popular video-sharing platform.
But the worry is not about the popularity of Instagram as a platform, it’s about the effectiveness and viability of the platform as a marketing channel.
Why Instagram marketing matters
So, is Instagram a viable marketing channel? Will Instagram marketing appeal to brands and marketers? Can it compete with the likes of Facebook, Twitter, Snapchat, and others as a marketing channel?
No doubt about it, Instagram is counting on its popularity especially amongst young people to turn the platform to one of the best social advertising platforms.
The recently published infographic by MDG Advertising highlights why this fast-growing platform may represent the biggest social media opportunity for marketers at the moments.
The graphic pulls together fresh data that shows how the social networking site has already taken off with key demographics, and why it’s primed to grow even more in the near future.
Instagram is a community of millions of highly active and engaging users. So as you work on your digital marketing budget, there’s one social network you should absolutely consider allocating more spend on and it’s called Instagram.