SEMrush

Startup companies are the underdogs of the corporate world. No doubt you’ve struggled a great deal to get to where you are, and you should be proud as you’re one of the few who’ve actually made it this far.

It’s a hard road and so many startup businesses have struggled to survive within their first few years. But no matter how challenging it may be, entrepreneurship still offers the best way to be successful.

Talking about becoming a better business owner and making your business a success, events planning is one area of your small business that’s highly rewarding.

business events planning

Whatever events you decide to put on, they’re a chance to showcase your company in all its glory. The famous mantra ‘work hard, play hard’ has never been better exemplified here, so it’s time to get your planning hat on. Here’s how you can wow at this time!

#1]. Plan Early

An event isn’t something that can be planned last minute. If you’re really making a mad dash to scramble for your important corporate occasion, it really will show. Take the time to outline ideas with your colleagues and get creative.

Time and effort are perfectly visible at an event; from the quality of the food to accommodating temporary buildings that offer lots of space. Make things personal too; from something as simple as name placards to gift packages to guests.

Feel free to run a survey beforehand of what people would like to see and what refreshments they would like. You need time to tailor your event to those in attends, and it will be spent researching, buying goodies and perhaps even decorating. Start early!


#2]. Target the Locals

Let’s be realistic, you can’t throw a party that will wow thousands and thousands of people. There won’t be a vast array of swirling fireworks, or a squad of firebreathers fits for the show. Still, why try to satisfy an army of strangers when you can blow the socks off a few dozens?

A small business can create a huge impact if it narrows it’s playing field. Therefore, the first stage of wowing at a corporate event is to pick your invitees carefully; namely those more local to your company who know and like you.

They’re more able to attend, more likely to feel a certain affinity with your business, and perhaps, therefore, more willing to support you publicly. Let such people tell tales of your events on social media or pass it on through word of mouth, instead of inviting everyone under the sun and being a nuisance to strangers!


#3]. Firm Marketing

Obviously, being stood up at a corporate event by masses of people is not a good look. If your advertisements and invites come across as being indifferent and inessential, people will assume the event will carry a similar atmosphere too.

All in all, you need to create a sense of urgency so that people feel they must attend your event. Everything depends on this! Create a sense of importance in your marketing, and then couple it with an allegedly limited sale of tickets or entry passes that are on offer.

This weeds out the unreliable parties who cancel last minute for flimsy reasons and retains the adamant ‘yes/no’ people who will decide whether they will attend then and there. If pressed for a decision, they’re more likely to commit.


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