Nowadays, Instagram is a platform to be for influencer marketing. But how can brands create a pitch and successfully work with Instagram influencers?
The growth and popularity of Instagram can not be ignored by any serious brand. In fact, it’s a place to be for any brand that wants to reach millions of potential customers.
Today, Instagram is one of the top social media advertising platforms brands are now using to advertise. With Instagram influencers, the possibility for brands to reach potential customers is even beyond imagination.
In 2019, almost 815 million users were on Instagram on a monthly basis. However, this number has rapidly grown to more than I billion users as of 2021.
In fact, the most recent forecast estimates that there would be nearly 1.2 billion Instagram users worldwide in 2023. The United States currently has over 120 million active Instagram users. This means that the U.S. is the photo-sharing app’s leading market based on audience size.
With all these facts and figures, serious brands have no option than to incorporated Instagram marketing and advertising into their marketing strategy. This is because Instagram has become a powerful marketing tool to use nowadays.
Creating a pitch for your influencers
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Influencer marketing offers an effective way to get your brand in front of potential customers. However, for Instagram influencers to successfully work for your brand, you need to be on your A-game when pitching your partnerships.
How do you go about it? Well, you can start by writing a template email about your company and your values. Then tweak it slightly for each influencer to clearly state why you’re a good fit.
Also, you will have to set clear guidelines when it comes to pitching with an influencer. By setting clear guidelines, you can get the highest return on your Instagram influencer investment.
You will need to make sure you detail your expectations, campaign goals, concept, type of content, references, hashtags, and brand voice to help influencers create content that will align with your brand.
This is very important because the clearer your guidelines, the more likely influencers will respond and the higher chance you choose the right partners.
Be mindful of your budget
Being able to manage your marketing budget is essential when planning to market your brand on social media. This is why you have to keep your budget in mind when deciding which influencers to partner with.
Don’t just throw money at social media influencers. Make it clear about how much you are willing to pay, and from that, narrow down your influencer tiers.
For example, if you have a tight budget, then it’s a good idea to focus on micro-influencers (meaning smaller audiences) who have a really clear alignment with your target audience. Below are some of the ways you can pitch working with influencers:
#1]. Instagram stories
Instagram stories are a quick, easy way to share your everyday moments and experiences. You can use text, music, stickers, and even GIFs to create engaging stories and bring your captivating story to life to a wide audience.
Brands are already using Instagram Stories to build their audience. You can ask influencers to create an Instagram story and add a link to their landing page.
Influencers can even make the Stories more fun with Instagram’s effects like Boomerang and Superzoom. They can also add the Questions sticker and other interactive features to the Stories to share and get feedback from audiences.
#2]. Sponsored posts
Another way to pitch working with influencers is through sponsored posts on Instagram. This means your brand is sponsoring a particular post to target the influencer’s audiences.
It’s one of the most effective ways to grow your Instagram account and drive traffic to your websites. All you have to do is to ask the influencers to mention your brand in their post or create an in-depth review of your products.
However, remember that your main goal is to turn the influencer’s audiences into shoppers on your websites. This is why it’ll be good if you can offer a discount promotional code. This will surely encourage the influencers’ audiences to shop on your website.
#3]. Instagram Live takeovers
An Instagram takeover is the process of taking over someone else’s Instagram account temporarily and sharing content with their audience. Instagram takeovers are an incredible way for brands and influencers to collaborate and cross-promote content.
Takeovers usually start with brands allowing Instagram influencers to post photos to their feeds for a short period of time. Invite your influencers to engage with your existing audience in real-time using Instagram Live.
#4]. Giveaways or contests
Nowadays, running giveaway contests is one of the best ways to improve sales and brand loyalty. If you are working with Instagram influencers, you will know that it is one of the most effective ways to promote your brand on social media.
You can ask influencers to run a giveaway on their account on behalf of your brand. The winner will receive a free gift provided by you or a promo code to shop in your store.