How do you maximize your SEO ROIs? Search engine optimisation has become an integral part of marketing to achieve your business goals.
But how do you bring the dollar out of your SEO campaigns as a business owner? How do you achieve your targeted search engine optimisation goals?
In a highly competitive market, every business owner wants to outperform their competitors. This is where SEO can become a great investment for brands.
Your investments in search engine optimisation could help if you are planning to outdo your competitors and dominate your industry.
If you do it the right way, search engine optimisation (SEO) offers one of the best ways to achieve your business goals of making sales and generating revenue to take your business to the next level.
What is SEO ROI?
Table of Contents
So, what is SEO ROI and how do you measure it? As a matter of fact, the ROI of SEO is your return on investment.
Your return on investment is what is called SEO RIO and it represents the fruition of your SEO strategy. In other words, the ROI is technically a ratio of costs to gains.
Nowadays, more than half of the entire web traffic to business websites comes through organic search. This is why it’s a good idea for brands to optimize their website and capture as much of that traffic as possible.
How to maximize SEO ROI
More traffic can mean more revenue for brands to grow and achieve their business goals. It’s all about maximising your business marketing results and this is why brands pour so much money into digital marketing and SEO.
However, it’s important to be able to know what to focus on to improve your website’s revenue potential. Simply put, it’s essential to know how to accurately measure and effectively maximize the ROI of SEO.
Also, you will need to understand what drives SEO ROI, how to establish benchmarks for SEO campaigns, and how to boost ROI for your website.
Ready to supercharge your search engine optimisation campaigns and unlock those valuable, high-intent clicks that lead straight to conversions and revenue? Below are the step-by-step approach to maximize your SEO ROI:
#1]. Understand your audience
As a business owner, understanding your audience is extremely important in today’s world of marketing. It means you will be able to know what your target customers are looking for when they’re ready to buy.
#2]. Make use of seed keywords
Seed keywords are words or phrases that you can use as the starting point in a keyword research process. This can help you to unlock more keywords.
Start with seed keywords by creating a list of general terms related to your products or services. One of the best ways to find seed keywords for your website is to brainstorm the various keywords your competitors rank for.
#3]. Add keyword modifiers
Keyword modifiers are a vital part of keyword research. This is why you need to understand them and the format keywords take give you a real advantage.
You can use keyword modifiers to refine your keywords, rank better, and boost sales. Modifiers include specific words like buy, best, discount code, etc.
#4]. Use keyword tools
Using keyword tools makes it fast and easy for you to find the right keywords. I meant the keywords your business needs to create great content and drive traffic through search engines.
You can leverage keyword research tools like Google Keyword Planner to your advantage to find variations and insights. The tools can help you come up with more keyword ideas based on exact match keywords and phrase.
#5]. Analyse competitors
A competitor analysis will help you identify who your competitors are and the keywords that help them drive more web traffic than your business.
In other words, analysing your competitors means you will be able to research their different marketing strategies and devise ways to outperform them.
You will see what keywords your competitors are ranking for. Additionally, you can use this information to identify your company’s strengths and weaknesses relative to each competitor, and then think up how to outdo them.
#6]. Make use of autocomplete
Autocomplete is a search feature where the search engine predicts the user’s query and provides suggestions as the user types.
You should observe autocomplete suggestions in search engines to get more ideas on certain relevant keywords people are searching.
#7]. Use Google Search Console
Google Search Console (formerly Google Webmaster Tools), is a free platform for anyone with a website to understand how Google views their site.
Also, this tool helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Utilizing this tool means you’ll be able to get valuable data on search queries driving traffic to your site.
#8]. Utilize local keywords
Local keyword research tells you exactly what your target customers are searching for. Therefore, utilizing local keywords is essential in order to achieve your business goals in a highly competitive market.
In other words, knowing exactly what your target customers are searching for is a valuable information for businesses to leverage local search marketing, especially if they rely on local customers.
Making use of local keywords is essential nowadays especially if your business focuses on acquiring customers locally. In other words, you should include location-based keywords or terms if your business is location-specific.
You should be aware of the fact that not all of your visitors are on the hunt to make an immediate purchase. So, creating lower bottom content is critical to land sales as they help you to easily turn visitors into customers.
In other words, BoFu or bottom of the funnel content is an essential part of the marketing funnel nowadays. This is because it is where the final conversion happens and where the most optimization is usually required.
If you want to achieve your business goals of making sales, the bottom is where you need to show why your product is the best solution for your target customer.
Below is a list of lower bottom content formats along with sample target keywords for each format that you can use now:
- #1]. Product Reviews:
Target Keyword: Best running shoes for flat feet 2023
- #2]. Comparison Guides:
Target Keyword: “Gaming laptops vs. desktops – which is better for gaming?”
- #3]. Buyer’s Guides:
Target Keyword: “Beginner’s guide to buying a DSLR camera”
- #4]. Discount Coupons and Deals:
Target Keyword: “Discount code for organic protein powder”
- #5]. Local Guides and Store Locator:
Target Keyword: “Where to buy artisanal chocolates in [City Name]”