We all know the importance of marketing when it comes to running a business. However, how do you market a new business?
It’s a big challenge because marketing your new business or promoting a new startup to reach and acquire new customers could sometimes cost you a lot.
As a new business, it’s sometimes difficult to earmark funds for marketing. You may not have the resources to promote your business to a wide audience like other established brands.
And even if you have the money to spend to market your business, it’s advisable to be very careful so that you won’t waste your resources. As a matter of fact, you have to devise other means to get the message about your business out without burning your marketing budget.
Getting the message out about your new business
Whether it’s a new or established business, you need customers to make sales. So, as a business owner, you need to have a target audience to reach for you to attract potential customers.
In essence, every business out there wants to reach a certain audience in order to make sales and generate revenue. However, reaching your target audience is not as easy as pie, especially, if it’s a relatively new business.
So, who are your audiences and how do you reach them? What is your marketing plan? Has it got the key ingredients of a marketing plan for instant business success?
Luckily, when it comes to promoting your business, there are several ways you can easily do it without burning your marketing budget. Below are some of the best ways to easily market your new business to reach potential customers.
#1]. Create a good, memorable business logo
Logos are very important to every business, and especially, in this digital marketing era. As a matter of fact, your business logo represents your colour and everything about your brand. However, your business logo is not something you will change every time as it pleases you. This is why designing a great business logo could be really tricky if you don’t know how to go about it.
In fact, this is why most business owners prefer to outsource the responsibility to a logo design company. However, there are great platforms such as Looka, LogoMyWay and LogoTypeMaker where you can easily generate your business logo. These platforms offer easy-to-use tools to help entrepreneurs design perfect business logos.
Nowadays, having a good logo is one of the best ways to show your brand identity, and logo making platforms enable you to accomplish a lot for your business without spending much. You can use these online tools to easily brand yourself and even build an impressive personal brand online.
#2]. Launch a good, easy-to-use website
Nowadays, having a good and easy-to-use business website is essential for every business, especially, if you want to outperform your competitors. The fact is that the Internet has opened windows of opportunity for businesses to reach a wide audience. However, you’ll need to have a good website to take full advantage of this opportunity.
Even if you are a small business operating within a small geographical area, you can still make use of the Internet. Design a website so that people can be able to find your business online and order stock no matter their location.
Your website should reflect your brand and look professional. However, do not overlook the fact that it should be easy to use too. You can commission a web design company to help you design a good website if you can afford it.
Meanwhile, there are good web publishing platforms out there for small business owners to design their business website. Alternatively, you can also use WYSIWYG web builders. They are much cheaper and easy to use even for beginners!
#3]. Network, meet and engage people
As a small business owner, networking offers you a great opportunity to meet and engage people. It’s one of the best ways to get people to see your brand, and for people to develop an interest in what you do.
Whether you are a new or established brand, strong networking skills are essential to help you spread the words. Attending local events is a useful tool for meeting people who have been in business longer than you.
This means you will not only be able to talk about your business with them, but you’ll also gain their experience. However, make sure you are always with your business cards and flyers with your business info.
#4]. Think about offering complimentary gifts
As a new business, your number one mission is to ensure that your business name or brand logo reaches as far as possible. This is where offering complimentary gifts such as branded pens and customized plastic carrier bags could help.
Customized complimentary gift items are popularly known as corporate gifts and they include such items as Calendars, Toiletry Bag, Coffee Table Book, and Coffee or Tea Blends. How about branding envelopes that you send out to customers and prospective clients?
This will not only make your communications look official, but it’ll also help promote your brand. In all, complimentary gifts offer you one of the most effective ways to have your logo displayed at every opportunity that is possible. It’s one of the best ways to market your business and it doesn’t even cost much.
#5]. Setup a business blog
Blogging has become an essential tool to have for every small business. It’s not just a business website section you can use to educate your customers, but also a mean through which you can drive web traffic.
As a matter of fact, blogging is important to your business success. It offers an effective way to inform and educate prospective customers. Also, your employees can use your business blog to talk about your brand or services.
Furthermore, you can use the blog to announce new product launches, offer tips, and general product education. A well-run business blog can also help you become a leader in your industry or niche.
You can even use your business blog to attract new customers. However, make sure you are consistent with content and that they are of great quality. This is one of the best ways to get the best out of your blog.
#6]. Offer free stuff
Customers love to take free stuff not because they can’t afford to pay for it but because they see it as being appreciated. As a matter of fact, offering free stuff is a great way to appreciate your customer’s patronage.
As a small business owner, you could offer a product or certain services for free for a certain period of time. However, if you can’t afford that, you do sales promotion by offering half-price discounts on certain products.
This is one of the best ways to keep your customers happy and appreciated. Also, you can use this strategy to attract new customers as much as possible. If you have a business website, you can start with something like a 30-day free trial.
It pays to offer something for free, indeed, most new businesses started out with this strategy. The fact is that if you are offering something great, you have a better chance to get more people to sign up.