Pinterest is another powerful social media platform that offers a great way for bloggers to drive web traffic. Do you know how to market your blog on Pinterest?
From Facebook to Twitter, and even Instagram, social media has become an essential platform to be for bloggers. Do you know how to leverage the platform to drive web traffic?
Alternative social media platforms such as Pinterest can also help you attract traffic to your site if you know how to use it.
Pinterest allows users to create and manage theme-based image collections such as events and hobbies. It offers an attractive and appealing virtual pinboard that attracts millions of people.
Marketing your blog on Pinterest
Nowadays, most Internet users now prefer a visual representation of data to just reading texts. And with Pinterest, you can easily share rich content such as infographics to drive traffic to your blog. The platform offers a set of resources designed for businesses.
So, if you are running a small business, you can sign up for a Pinterest business account to have access to all the resources available to business accounts. Mind you, Pinterest is not for every business.
However, you can go for it if you can visually communicate your message. If you really want to take advantage of Pinterest, then create and share informative infographics.
You can use great online tools like Visme to create stunning designs and documents in minutes. Mind you, there are other equally great Visme alternatives that you can use to create engaging infographics.
Additionally, Pinterest is not a platform to directly sell products, however, you will get some kind of exposure on the platform. Below are some of the best ways to leverage Pinterest for your business marketing.
#1]. Offer useful content
Looking at this key Pinterest statistics will show you that the platform is not just about offering creative content, but also about offering useful content to your target audience. As a blogger, creating educative, informative, or entertaining content should be your priority.
As a matter of fact, creating awesome content will offer you the opportunity to attract people to your website or blog. This is because users will only repin an image that has proven to be useful for them.
Remember that Pinterest is always about creating awareness and exposure. The social media platform is for you to post great content without necessarily selling; your website where the real selling takes place.
#2]. Link back to your blog / landing page
If you really want to traffic from Pinterest, then make sure you add a link back to your blog or website. Post original content and then link back to not just your website but also a landing page.
It’s advisable to concentrate on creating and posting relevant content. Also, always check for trending topics in your industry and create content around these trending topics and you can be assured of repins.
However, if you are creating a product image make sure you are communicating exactly what you do in simple words with a focus on the visual message. This is one of the best ways to get the most out of Pinterest.
#3]. Use the right keywords
Using the right keywords is important when you want to use social media platforms like Twitter and Facebook for marketing. The same strategy applies to other platforms like Pinterest if you want to get your messages to the right audience.
Keywords are crucial and you must always use value-based keywords every time you post content on Pinterest. Make sure that you include the keywords in the description of your content for Pinterest.
You should be aware of the fact that the Pinterest search uses the description for the categories. So, always write a great description and make sure you are in the right category.
#4]. Be selective and remain focused
Don’t be a jack of all trade, be selective of the content you post on social media platforms. If you want to get the best out of your Pinterest activities, then make sure your audience knows you for something.
First of all, your profile should be known for particular kinds of pins. Distinguish yourself from those “anything goes” people on social media. These are the people that can post anything on social media. Don’t be one of them.
If you are blogging about affiliate marketing, then make sure your content is relevantly affiliate marketing or making money online. Do not “pin” just any creative or popular image to your profile because they don’t really help.
In most cases, posting too many pins from different categories will pollute your brand. Also, it can make you lose focus on what you stand for and even defeat the purpose of your Pinterest account.
#5]. Be inspired
Pinterest is not just a platform to market your blog, but also a platform to get inspiring ideas. The fact is that most people go on Pinterest to get inspired and try new things. You can be inspired by visiting and reviewing other business boards that are related to yours.
Through this, you can get ideas on how you can better create meaningful content. This means you are not just on social media to market your blog or website; you are there to get inspiration and content ideas for your target audience. It’s a great way to get more out of your activities on social media platforms such as Pinterest.