Are you a real estate agent? How do you market a real estate business in this internet-centric age? What’s your sales strategy for bringing in more clients?
We now live in a fast-paced time where technology revolves around every facet of your lives. So, does your business have any online presence? Or, are you still relying on word-of-mouth referrals from your past customers?
Yes, brand advocacy and word-of-mouth marketing still do work. However, in this guide, we’ll show you seven best real estate marketing tools that work.
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Social media platforms are the in-thing for millennials and other potential homeowners. Statistics show that 90.4% of millennials, 77.5% of Generation X, and 48.2% of baby boomers are active on social media.
And, up to 73% of marketers believe that social media marketing is a useful marketing tool. So, start by promoting the town that hosts the properties on sale. Then, educate your buyers about the entire real estate scene.
If possible, create an online chat for your followers. You can start a YouTube channel to address the common concerns of your potential clients.
#2]. Set up your real estate website
Create an active real estate website and keep in up to date with current content. Publish content that addresses the concerns, suggestions, and ideas of your followers. The site has to be informative.
For, your target clients will refer to it every time they need help with a real estate issue. On the same note, use IDX listings on your website. But what is IDX? Well, it stands for Internet Data Exchange.
It is a must-have software for real estate agents to include MLS listings to their sites. That is, after every two hours, you’ll get the MLS listings that appear on your website via IDX get updated. This way, your audience can rely on your accurate listings when searching for properties to buy or sell.
#3]. SEO optimization works
With millions of sites on real estate, you can be invisible, despite your great content. Hence, opt for the latest SEO tools to help you rank top on search engines.
Use useful links to your site that will drive traffic to it. Pick keywords and Meta descriptions the right way to appeal to your target market.
#4]. Ask satisfied customers for reviews
Actual reviews can help a potential customer choose your services rather than your competitors. This is because customers usually look for proof that it works, then experiment on a new facility with promises.
Ensure you handle both negative and positive reviews in a professional way. Use negative reviews to improve your services. Hence, come up with better services in the future.
#5]. Nurture your leads
Do you have good leads, but very few converts into sales? Use this opportunity nurture your leads and push up your sales. For example, if someone showing interest in your services, you have something that appeals to them.
Hence, explore these leads even further. Customize your services to meet the individual demands. Cross-sell or up-sell. Do all that it takes to maintain the current channel of communication. Yes, a client who turns down your offer today may need your services in the future.
#6]. Branding is a must
What is your brand? Did you know that a branding strategy in real estate revolves around you as a person? Hence, you have to aim to maintain a top reputation for your services.
Use eye-catching logos and statements that will draw the attention of your audience. If you already have a working brand, analyze it to reflect the current need of your target market niche.
#7]. Be an active participant in your community
Despite the technology, traditional methods of real estate marketing still work. Hence, ensure that you stay in touch with your local community. They are the ones who will back your word on social media platforms.
Take part in cleanups. Hold sporting activities. Social corporate responsibility events are quite as important as pushing your sales. After all, it is not always about driving sales. It is about meeting the needs of your customers using your services.
The best real estate marketing tools are in line with the current times and consumer behavior. With advanced technology, an online presence becomes inevitable for any real estate agent.
That’s why you ought to think of ways to have a site or a blog. Update the blog regularly. And, be responsive to queries from your target customers. Are you an introvert who finds social media not your thing?
Plan to recruit a social media manager, a virtual assistant, or a copywriter? They will assist you in content marketing and maintain an online presence.