You may have to up your link-building strategies and SEO backlinks to rank higher and outperform competitors on search engines.
To say that every brand wants to outdo its competitors on search engines is not an overstatement. In fact, the main objective of brands is to rank higher than their competitors for relevant keywords within their niche market.
The idea is all about being able to get your brand in front of potential customers whether locally, regionally, nationwide, or otherwise.
However, being able to rank your business higher on search engines is not a task as easy as you may think, especially nowadays.
This is because other great brands like yours out there are also competing for the same spots you want on search engines.
What’s link building?
So, what is link building? Well, link building is a search engine optimization process that boosts your search engine ranking.
In other words, link building is all about acquiring hyperlinks (backlinks, one-way) to a website to improve search engine visibility.
When it comes to SEO, link-building is essential nowadays. It’s one of the main factors influencing how websites are ranked on search engines.
In essence, links play a pivotal role, especially when search engine algorithms want to determine the significance of a particular webpage.
However, links could be both internal and external because external and internal linking both provide more visibility for your website.
Luckily, you can effectively use unique content for natural link building and to easily boost your website’s SEO and ranking.
Having a good number of links to a website indicates that the webpage has or offers valuable content. So, linking helps Google and other search engines crawl your website and determine its position for certain keywords.
Link building strategy
Having understood what link building is all about and its impacts on SEO, how do you go about it? What’s the best link-building strategy you can use to boost your website visibility on search engines?
Link-building strategy is an essential aspect of SEO meant to improve a website’s search engine visibility. It is all about the process of strategically increasing the number of backlinks pointing to a website.
Below are some of the most popular link-building strategies:
- #1]. Content marketing: is a marketing strategy that you can use to attract, engage, and retain audience by creating and sharing relevant articles, videos, podcasts, and other media.
- #2]. Email outreach: is the process of getting in touch with other people via email. In content marketing, the goal is typically to promote a piece of content, to request a backlink, or to attempt to form a partnership or collaboration with an influencer.
- #3]. Broken link building: is a tactic that takes advantage of broken pages on a website. This means pointing out a broken link to a webmaster and offering a convenient replacement. With this, you are adding value and helping the webmaster to improve their website quality.
The beginner’s guide to link building
As a marketer or blogger, how do you build backlinks you can’t buy? What’s the best link-building strategy that actually works these days?
Ever wondered how SEO pros and marketers manage to rank at the top and always attract high-quality backlinks? Let’s get into the details step by step and dive deep into a link-building strategy that actually works.
First of all, you will need to offer data-rich content that is backlink-worthy for writers looking for credible sources. Therefore, don’t just write or create content for search engines or the general public.
Instead, you should aim at targeting a specific audience such as journalists. Use the strategies below wisely to boost your site reach.
#1]. Identify your niche data
To make yourself an authority, it’s important to identify your niche data and always create content on and around this data. For instance, if you’re in the health sector, look for datasets like “Health ranking of countries.”
You can use Google’s dataset search, Google Trends or Statista to find raw, relevant data for your niche. Also, you can use government portals.
#2]. Utilize free dataset
Nowadays, creating killer content that’s backlink-worthy will have to include datasets to wet readers’ appetites. However, you have to be careful with the ways you handle data and make sure the data is freely accessible.
In other words, ensure the data you’re accessing is free and available for commercial use. You’ll find plenty of free info of varying quality and accuracy online. However, utilize sources that are widely considered reputable.
#3]. Make use of AI
Modern technology such as AI is having game-changing effects on almost everything we do nowadays. As a content creator, it’s important for you to be able to leverage AI in your content creation such as data interpretation.
As a matter of fact, you can use tools like ChatGPT’s code interpreter to understand and analyze the raw data. This AI tool can provide insights, comparisons, and even visualizations based on the dataset.
#4]. Structure your content
Ensure that the content you craft provides valuable and informative insights. However, make sure you structure your content to be data-rich.
Start with a compelling header, followed by visual representations of your data (graphs, charts), and then delve into bullet points or detailed explanations.
#5]. Engage in outreach for backlinks
After creating the content, you should reach out to journalists or bloggers in your niche to expand your content reach. Since your article is backed by data, it’s more likely to be referenced, earning you those coveted backlinks.
In conclusion, you should always remember that your number one aim is to create valuable content that people will likely share. The key is to provide value through data and people won’t mind linking to it.
The fact is that, when you offer unique insights backed by credible sources, you become a go-to reference, and that’s when the backlinks start pouring in.
References / Resources
- 👉 Broken Link Building. Link Building for SEO, Backlinko.
- 👉 Link Building Strategies and Resources for Busy Marketers. Neil Patel Digital.
- 👉 20 Awesome Sources of Free Data. Search Engine Journal.
- 👉 The SEO Process in a Nutshell (4 Steps). AHREFS Blog Article By Mateusz Makosiewicz. Updated: May 12, 2023.
- 👉 Five Ways to Improve your Site’s Ranking (SEO). Michigan Technological University.
- 👉 How can you improve your search engine ranking? Digital Marketing, LinkedIn Online Community.
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