To say that interactive live streaming platforms are having game-changing effects on online communication is not an overstatement.
Communication has been an integral part of online communities such as live streaming platforms for people to exchange information and ideas.
For brands, communication is essential especially when it comes to customer engagement. It enables customers to share their views and feedback.
With the right communication tools, brands can effectively generate positive customer reviews and as a result, boost brand credibility and awareness.
What’s interactive live streaming?
Interactive live stream video content allows audiences remote access to live events like conferences, concerts, and lectures, regardless of location.
Whether it’s an online fitness class, a live-streamed music event, or a virtual conference, audiences expect to interact with creators and each other.
Brands can run interactive live streams to boost engagement and get more followers. You can add countdowns, quizzes, surveys and polls to your stream to help enhance audience participation, interactions and engagement.
According to Bloomberg, live streaming market is expected to grow at a CAGR of 22.4% from 2021 to 2028 to reach $4.26 billion by 2028.
This interactivity opens a significant window of opportunity for brands. As a result, live interactive videos are a powerful tool for brand engagement and have been shown to drive 10x conversions. But how do you get started?
Real-time communication
With real-time streaming, viewers can communicate and interact with the content. This makes it more immersive and engaging.
As a result, it is more likely that they will respond to your call to action and stay engaged with your brand. This is especially important for businesses that use live streams to promote their products and services.
Using interactive live streaming platforms can also effectively connect with your audience and boost conversions. For example, streaming concerts and performances can attract new customers who would otherwise miss out on the opportunity to attend in person.
Moreover, streaming videos can also be used to promote sales and other promotions. This can help you increase traffic to your website and online store.
As a result, interactive videos can generate up to 10x more conversions than traditional videos. However, incorporating interactive elements into your live stream requires the right technology.
With a dedicated live-streaming platform, you can eliminate these issues and provide a high-quality viewer experience. Additionally, these platforms offer features like live chat, ad support, and multi-platform capability.
Furthermore, they enable you to track audience metrics and team analytics through aggregated data. Moreover, the platform also ensures that your video is always delivered at the best possible latency.
SEE ALSO: Effective Ways To Get Your Audiences Engaged
Audience engagement
With the popularity of interactivity features like polls, quizzes, and real-time chats, audiences can contribute to the live stream experience. This allows brands to deliver engaging content that is unique to each viewer.
With interactive functions like these, viewers are more likely to remember the brand for longer. This makes them more likely to turn into brand advocates and customers. Live streams have also impacted e-commerce, introducing a new and immersive shopping experience.
For example, many luxury brands now use virtual showrooms for their clients to view their products in a more personalized manner. It helps them to boost sales by creating an authentic entertainment purchasing experience.
However, implementing such interactivity for live streaming can be challenging. Especially when using free, consumer-grade broadcasting platforms that may limit the level of customization you can achieve.
It is a good idea to opt for a dedicated professional live-streaming platform that can provide the tools you need to take your interactive videos to the next level.
Community building
A live stream is a great way to connect with a community, whether you are streaming an event or hosting a chat. Brands or individuals can use it for products promotion, sharing knowledge, and interaction with the audience.
Live streaming is a rapidly growing industry, and it is changing the way we communicate with each other. It allows people to broadcast events in real time and connect with viewers worldwide.
Furthermore, live streams are also famous amongst influencers and celebrities. They are using live streams to build relationships with followers.
Additionally, people are using live streams for various purposes, from live concerts to gaming. It has become a significant business tool for companies and has democratized content creation.
As a matter of fact, live streaming has become a popular hobby, a platform for e-commerce, and a tool for marketing. While traditional video and live streaming offer a static experience, interactive content can increase engagement with the audience and create stronger connections.
For example, using polls and quizzes to assess your audience’s opinion can be a fun way to engage your audience during a live stream. In addition, it’s a good idea to repurpose your content after the event.
Moreover, interactive live streams can make an event more entertaining and memorable for the audience. You can ask them to participate in trivia questions, conducting polls, and even letting them vote on specific content.
Monetization
Streaming platforms are great tools for businesses and individuals looking to create engaging video content. They offer a range of features to boost your audience interaction, automation tools, and monetization options.
Brands can do live stream to promote events or showcase products. This offers a great way for brands to reach new audiences and build brand loyalty. It can also be used to connect with influencers or other brands.
The fact is that live streams are often more engaging than on-demand videos. This allows users to ask questions and interact with the content. You can do live streams on various platforms and your streams can be public or private.
Besides, you can restrict access to specific groups of viewers. Also, live streaming can be interactive, with participants able to share their thoughts through real-time text chat or polls.
Nowadays, the growth of e-commerce means it’s essential for brands to integrate entertainment and shopping experiences. Brands can connect with audiences and build trust as well as brand credibility with live streaming.
Additionally, it also provides valuable insights into how viewers perceive the content, allowing creators to make informed decisions about future content. Live streams can even be monetized through in-stream ads or subscriptions.
