Social media has gone from being relatively unknown few years back to one of the key and most important tools to disseminate information globally across the internet.

Nowadays, most of the world’s known brands can not do without social media; in fact, it has become the “way to do things” because of the huge potential of reaching high volume of user within a very short period of time.

Most businesses are now looking up to social media to promote their product campaigns along with their eCommerce activities.

The coming years are surely going to be very promising for such businesses as more and more people are engaging with social media daily.

SEE ALSO: Why Facebook Will Continue To Dominate Social Ecommerce

How to integrate social media with ecommerce

As more potential and interested clients follow-up businesses on social media sites, the possibilities keep improving for businesses in terms of eCommerce.

In fact, social media sites have now become the perfect platform for businesses to promote their products and services. Here’s how you can integrate social media with your day to day eCommerce activities:

#1.) Create a unique and innovative store on social media sites

Regardless of what your niche is, make sure you create an interactive, unique and innovative social media fanpage on Facebook. This will serve as another outlet of your business.

Social Media benefits ecommerce and online shoppingOne thing you’ll need to make sure of is to keep it as simple and easy-to-understand as possible. Your business will continue to be advertised and marketed as more people like and share your products and services.

As the business owner, make sure that you go through the comments of your customers or audiences regularly. This will help you improve your services.

#2). Make the wall posts interactive

Wall posts don’t just serve as a promotional opportunity; they can also be used as interactive eCommerce features. You can reveal your new products on a day to day basis by posting interactive mini-apps on your wall.

SEE ALSO: How To Easily Improve Your Business Reach On Facebook [INFOGRAPHIC]

This will allow visitors to browse through your different product pages, without having to leave your official Facebook wall. Other than bringing your business under the spotlights, this strategy will also prove to be highly successful.

#3). Put up hashtag reviews on Twitter

You will be adding more value to your business by hashtaging your reviews on Twitter. This way, you can also encourage your customers and fans to talk about your products and services on Twitter.

This will allow you to successfully integrate twitter to your day to day eCommerce activities, thereby promoting your business at a larger scale.

SEE ALSO: Twitter As A Marketing Tool And How Your Business Can Easily Gain From Using It [Infographic]

#4). Make use of YouTube and video marketing strategies

It’s all about video marketing nowadays and YouTube is a major player. YouTube is known as the world of videos, but what many of us don’t realise is that it can also be used as an excellent means to promote your e-commerce and social media campaigns.

In fact, most businesses are turning to this strategy these days. YouTube and interactive videos will give you the chance to create a more personalised visual representation of your products and services.

SEE ALSO: Video Marketing And Why Businesses Need YouTube [Infographic]

Putting these up on your social media accounts will surely give your business the much needed jump start, in terms of your product sales, social media presence and ecommerce engagement.

Companies that manage to integrate a successful social media campaign are able to attract more customers, fans and followers. This in turn means much more business.


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