Instagram is the perfect place to show your identity globally with your talent and unique skills. However, do you know the Instagram tricks to maximize your followers?
With more than one billion users, Instagram has grown to be one of the must-use social media platforms. In fact, it’s a place to be for your brand to reach millions of potential customers.
Compared to other social media networks, the engagement rate on Instagram is higher. It becomes an advantage for many brands to involve their marketing strategy on Instagram.
Instagram Tricks To Grow Your Followers
On average, people spend 53 minutes on Instagram, whereas on Facebook, the average time spent is 58 minutes. The users watch Instagram content only if it is engaging because there is plenty of other content attracting them.
With the rise of Instagram influencers, brands have the opportunity to incorporate influencer marketing into their marketing strategy. In short, brands can easily use influencers to market and promote their products or services.
Influencers can help your brand reach a target audience and consequently help grow your business. This is because influencers are considered trusted sources for product and service reviews by their audience.
Aside from influencer marketing, the best way to gain audiences to your account is by producing interesting content. There are several ideas to grow your followers on your Instagram account, and the below article gives you the important point to get followers.
#1]. Schedule Your Posts
The main thing in growing your Instagram account is by gaining more followers count. When your account reaches reasonable followers, your brand or business will get popular among new audiences quickly. Grab the attention of audiences with the publication of quality content on your Instagram feed.
Your high-quality post should reach audiences at the right time regularly. To make your work easy, Instagram gives a scheduling feature to post your content in advance.
Add your content with the required time and date on this feature which automatically publishes your content at the mentioned time. With the help of this technique, you can engage your audiences regularly without missing out.
#2]. Focus On Quality Than Quantity
You may have heard that posting your content more than thrice on Instagram will improve your engagement rate. But the audiences will stay on your page only if you deliver engaging and high-quality content.
When your potential followers see your frequent post on a single day, there may be chances to unfollow you. When you post several times in the beginning and then decrease, your engagement rate will also slow down.
Though you give a single post per day, it should be rich in content quality that attracts your target audiences to your page. If you can’t provide frequent content, it is sufficient to publish content once or twice a week.
Use the analytics tool to know the engagement rate and also find the content on which your audiences show more interest. Improve the performance of your post with your content and increase the visits to your websites.
#3]. Use Instagram Stories Feature
In the beginning, when Instagram was introduced, it was just a simple application to share photos. Later, it was grown with plenty of features, and one among the exciting features is Instagram stories.
People create more than 50 million stories daily globally because it is an easy way to engage audiences with your profile. Instagram stories intend to share your thoughts and memories quickly, making comfort for everyone with easy steps.
Also, use Instagram stories to engage your audiences. Create excellent content in the video form for 15 seconds to get real Instagram story views.
Increase your brand reach among your audience. Without any boosting technique, your content will appear on top of your audience’s Instagram feed page that appears only for 24 hours.
#4]. Create Own Hashtags
Hashtags play an important role in building community for your business and involve people on your content who have the same interest. Use the right and relevant hashtag to expose your content to your target audiences.
If you didn’t find any hashtags related to your business or brand, you can create your own hashtag using your brand name followed by “#”. Make your branded hashtag a popular one, by encouraging your followers to use your hashtags on their posts. It may be difficult to convince your audiences to use your hashtag but encourage in the right way to make it successful.
When any of your followers use your hashtag on their post, repost it on your stories to appreciate them. Hashtags play an essential role in building community for your business and involve people on your content who have the same interest.
Use the right and relevant hashtag to expose your content to your target audiences. If you didn’t find any hashtags related to your business or brand, you could create your own hashtag using your brand name followed by “#”.
Make your branded hashtag a popular one by encouraging your followers to use your hashtags on their posts. It may be challenging to convince your audiences to use your hashtag but encourage in the right way to make it successful. When any of your followers use your hashtag on their post, repost it on your stories to appreciate them.
#5]. Engage On Other Accounts
Since Instagram is a social media network, there are many chances to meet new people and communicate with audiences interested in your business or brand. Engage yourself and show your online presence by liking tons of pictures related to your business topic.
While doing so, your content will start appearing on those audience pages, where there is a chance to get potential followers. Leave your comments on your loyal audience’s posts, creating a good relationship between them.
Share your opinion of their content, indicating your presence through your great response. Always maintain a two-way communication to maintain a good connection and turn on notification for not missing a single comment.
#6]. Use Geotag On Your Pictures
Geotag is the location tag and Instagram allows you to use it on your post. When you post a memorable event visiting a new place, make sure that you geotag that location.
The users on Instagram who plan to go there or live in the same area will definitely follow you because they have something in common with you when comparing their interests.
You can also create your own geotag with exciting content in a specific location that can help your followers or target audiences to use your content in the future.
If you see the Instagram users using your geotag, write comments or like their pictures for people to notice you and follow back. It is also an important way to increase your followers count.
#7]. Join With Instagram Influencers
Join hands with influencers on Instagram to improve your followers because influencers already have huge followers. Find influencers carefully because their followers should be your target audiences.
When their audiences have an interest in your business, it becomes easy to exchange their followers. Usually, it is difficult to compel someone to follow you. But influencers already have trusted followers and believe in their content.
So, when influencers promote your content on their page, their followers will approach you to buy your products or follow you. It happens only when your content is original to their audiences. Spend money as an investment on influencers, where you will gain potential followers and also increase sales conversion.
#8]. Show Importance On Your Bio
The bio-information on your Instagram profile will be the first interaction for any visitors or your followers. Give exciting content about your product or business to make the first impression as the best and intend them to follow you.
Since there are plenty of people on Instagram, stand out from the crowd with your creativity. Be clear in the way you communicate with your audiences about your business on your bio.
Use the right keyword related to your business and concentrate more on choosing your profile picture and username. Use your brand logo as the profile picture to identify you easily by your target audiences.
For getting more traffic to your website, Instagram allows you to include a link on your bio. If all information is perfect on the bio, the visitor will convert as your follower.
With more than one billion active users on Instagram, you can gather plenty of audiences having an interest in your brand to your Instagram account with your post.
Each content on your Instagram page should be clear and engaging in nature to make your audiences stay on your page for the next update.
The above article gives you some helpful ideas to maximize your follower base on your Instagram account. Follow them and get a great result for your business!
About the Author:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.