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Instagram Stats, Facts and Figures in 2018 for Every Marketer [Infographic]

Adeyemi Adisa By Adeyemi Adisa 2 Min Read
mobile application for Instagram on the screen

Instagram has grown immensely since it was launched in 2010. The social media platform now has over 500 million daily active users and over a billion active users monthly.

Therefore, it’s not an exaggeration to say Instagram is one of the top 7 highly performing social media advertising platforms your business should be using.

In short, Instagram has grown in popularity beyond imagination and businesses are not left out of the Instagram explosion.

Today, at least 90% of the top 100 global brands operate an active Instagram account.

The fact is that social media platforms such as Instagram have made the internet a necessity for businesses nowadays.

Indeed, the internet is where transactions take place. It’s arguably one of the best inventions of the 21st Century if you asked me.

Instagram Stats, Facts and Figures for Every Marketer

Social media is playing a major role in modern business marketing. It means you are giving your competitors a chance to perform well than you if your business is not active on social media.

Instagram is still a platform to consider even though it may not be as popular as Facebook and Twitter. The platform has continuously evolved over the months with constant updates and improvements over time.

So, do you know how to effectively leverage social media for brand awareness? Do you know how to take advantage of the popularity of Instagram?


The infographic below, courtesy of Makeavideohub.com, showcases the latest Instagram stats, facts and figures for every marketer and business owner.

The infographic highlights key Instagram stats and info to understand why Instagram should be part of your marketing strategy.

Instagram Stats, Facts and Figures for Every Marketer

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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter | About.me!
1 Comment
  • Adeyemi: Interesting to see that >70% of all businesses in the United States of America have an Instagram account. My goal is that tea should join the top list of food and drinks, as I see coffee has the number 1 position for now… ūüėČ

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