Do you want to effectively grow your Instagram account with ease? Do you know that you can use Instagram sponsored posts to grow your followers?
With more than 1 billion Instagram users, the social media platform is a place to be for brands to grow and boost their sales. In fact, Instagram has now become a powerful marketing tool for brands to reach the right audiences.
There is more to Instagram nowadays. This is why it’s not just about having your brand on Instagram but also about making the platform work for your business.
Anyone can create an Instagram account (it’s so straightforward) but that’s not the end of it all. You have to devise means through which you can maximize your Instagram followers count.
Instagram as a marketing channel
We all know that social media is having some game-changing effects on online business marketing. Instagram is one of those social media platforms that have emerged as probably the best channel for brands to promote their products and services.
For brands, Instagram offers a variety of advertising opportunities. Brands can use traditional Instagram ads like Instagram Story Ads to boost their reach on the platform.
However, that’s not the only way to improve your brand’s visibility on Instagram. As a matter of fact, brands can also tap into the ever-growing power of influencer marketing with Instagram sponsored posts.
For online influencers, Instagram is one of the biggest revenue channels, however, what are the right Instagram influencer rates and how much should you pay?
Using Instagram Sponsored Posts
Instagram is more than just a place for people to share their favourite photos with friends and family members. The platform has become a place for people (influencers) to make money through Instagram sponsored posts.
So what is sponsored post on Instagram and how does it work? Can sponsored posts help boost your Instagram account and your brand’s reach on the platform?
As a matter of fact, sponsored posts are “soft advertisements” which involve brand promotion via Instagram influencers. With Instagram sponsored posts, brands approach an Instagram influencer to post promotional content about their brands.
Creating Instagram Sponsored Posts
Any brand that wanted more people to see their posts will have to spend some money behind them to maximize your reach. In short, sponsored posts offer one of the best ways for brands to boost their visibility on the platform.
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There are some great Instagram marketing strategies that actually work like magic, and sponsored posts is one of them. Do you want to create effective Instagram sponsored posts to promote your brand? Below are some of the best ways you can easily do that:
#1]. Understand Your Audience
How well do you know or understand your brand’s audience on a social media platform like Instagram? Well, it’s important to understand what your audience loves when it comes to building your presence on any social media platform.
As a matter of fact, knowing and understanding your audience will give you the opportunity to create content they will love to see. But how will you be able to know the kind of content they will prefer most?
You can use Instagram Account Insights to get a good look at your audience demographics. The insights will also help you understand the types of content your audience responds to most. Also, you can look at past posts and see which ones got the most engagement.
#2]. Determine Your Target Audience
When it comes to marketing your brand on a social media platform like Instagram, targeting the right audience is necessary. It’s the best way to ensure that your posts reach the right people who can potentially take action after seeing your posts.
Luckily, you can target people by location, gender, and age. Also, Instagram offers other specific metrics to find the people you want to reach. It’s all about being able to get your brand in front of potential customers.
#3]. Work with Influencers
Influencer marketing has become an essential marketing strategy especially when it comes to using a social media platform like Instagram to promote your brand. You can strike a deal with an influencer to post sponsored posts on behalf of your brand.
Though you can use promoted posts or ads offered by Instagram. However, sponsored posts can potentially give you the best return on your investment.
You can ask the influencer to create content for your brand or you can do it yourself. However, it’s advisable to let the influencers create the content themselves.
This is because they already know what works for their audience, and they know how to create content for your brand that will align with what their audiences want.
#4]. Consistently Schedule Post
Being consistent is essential when it comes to using a social media platform like Instagram to promote your brand. The fact is that Instagram’s algorithm usually supports and boosts accounts that post consistently, at least once each day.
As a matter of fact, the more consistent you are with posting fresh content, the better your chances of getting your posts to more people. It’s arguably one of the best ways to organically widen your reach.
Also, gaining organic reach can help boost the effectiveness of your sponsored posts. You can use a great tool like Gorgias to understand your Instagram audience and better serve them with awesome content.
Also, you can use Instagram Insights to maximize engagement. It can offer you an idea of the best times to post according to when your audience is the most active.
#5]. Use The Right Hashtags
Nowadays, the importance of hashtags can not be overlooked when you are using social media to promote your brand. This is why you should ensure that your sponsored posts are properly tagged in order to reach the right audiences.
Finding success with sponsored posts on Instagram starts with building a solid audience and using the right hashtags could help you achieve this with ease.
There are some great tools out there that you can use to monitor hashtags performance and understand how well yours are doing.
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