The term “influencer marketing“ has recently become one of the most used terms in online marketing but how does it work?
Influencer marketing has contributed immensely to the effectiveness of social media marketing. This is especially common on platforms like Instagram, Twitter, and now TikTok.
In other words, influencers have helped turn social media into a powerful marketing medium for marketers and brands to reach millions of potential customers.
Whether you are a blogger or social media influencer, you can monetize your popularity via sponsored posts. If you are a blogger, powerful platforms like ValuedVoice can actually help you make money with sponsored content.
The good thing about influencer marketing is the fact that you don’t have to be extremely popular to become an influencer. You too can join the list of influencer marketers if you have a good amount of active followers.
Instagram influencer rate and engagement report
How do you make Instagram work for business? How much does influencer marketing cost and how much do influencers from their posts? To be honest, influencer marketing rates largely depend on the size of the followers or fans.
For instance, an influencer with one or two million followers to charge more than others that have a couple of hundred followers.
However, it’s not just about the number game, it’s also about the effectiveness through user engagement. The fact is that marketers and advertisers are not only interested in the numbers of followers.
The infographic below, courtesy of Influence.co, offers some perspective on Instagram influencer rate and engagement.
They analyzed their data pool of 2,885 influencers to provide a range of insights into average Influencer post rates by follower count, average rate by vertical, engagement rates, and more.