The term “influencer marketing” has recently become one of the most used terms in online marketing but how does it work?

Influencer marketing has contributed immensely to the effectiveness of social media marketing.

In other words, influencers have helped turn social media to a powerful marketing medium for marketers and businesses to reach millions of potential customers.

Today, influencers are making a good income from their popularity via sponsored posts.

The good thing about this is the fact that you don’t have to be extremely popular to become an influencer.

You too can join the list of the influencer marketers if you have a good amount of active followers.

SEE ALSO: 5 CLEVER Ways To Make Instagram Work For Your Business Marketing

Instagram influencer rate and engagement report

How do you make Instagram work for business? How much does influencer marketing cost and how much do influencers from their posts? To be honest, influencer marketing rates largely depend on the size of the followers or fans.

Influencer marketing: how much should businesses pay their influencers?
Influencer marketing: how much should businesses pay their influencers?

For instance, an influencer with one or two million followers to charge more than others that have a couple of hundred followers.

However, it’s not just about the number game, it’s also about the effectiveness through user engagement. The fact is that marketers and advertisers are not only interested in the numbers of the followers.

The infographic below, courtesy of, offers some perspective on Instagram influencer rate and engagement.

They analysed their data pool of 2,885 influencers to provide a range of insights into average Influencer post rates by follower count, average rate by vertical, engagement rates and more.

Instagram influencer rate and engagement infographic
Instagram influencer rate and engagement infographic

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