No doubt about it, Instagram is a popular social media platform with over 800 million monthly active users. It is arguably one of the fastest growing social media platforms.
How well is your business using this popular mobile photo-sharing network? Is your business also taking the advantage of Instagram marketing as the platform continues to grow?
With a huge number of engaging users, Instagram has become a must-be platform for businesses to show off their products and build brand awareness.
The platform is especially perfect for eCommerce businesses to showcase their new products with striking photos.
Popular brands on Instagram
The content marketing world is changing and top brands, small businesses and everyone else need to catch up. We are now living in a marketing world where visual content is taking a leading role in most business’s marketing strategies.
Where else online is the best place to better showcase your business other than Instagram? The fact is that Instagram marketing offers a perfect opportunity for brands to be visually present online.
No wonder why globally known brands are making Instagram a priority.
Popular brands such as @Nike with over 75 million followers have made this social network platform a big part of their social media marketing strategy.
Instagram influencer marketing and its buying power
Instagram is having a massive influence on how content marketing is done nowadays. The platform is changing how we socialise while creating better opportunities for brands to reach potential customers.
Who could have thought about it when Instagram started out a few years ago? You are surely missing out if you have an eCommerce business and you are not already on Instagram.
The fact is that Instagram’s buying power is huge and keeps skyrocketing. Your eCommerce business can also take the advantage of Instagram’s active and engaged users to reach your target audience and generate sales.
Simply put, your competitors are presently doing exactly this and you being left out is not good for your business.
The bottom line is that everyone wants to benefit from the popularity of Instagram. So, don’t be left behind because your eCommerce website can only get you so far. You need a powerful marketing presence to sell online.
XCart – a company that offers powerful eCommerce solutions and shopping cart software for small business – has come up with a great infographic on Instagram influencer marketing. It showcases the importance of Instagram for eCommerce businesses.
The infographic also highlights why Instagram influencer marketing can help drive more traffic to your website, which can lead to more users hitting your shopping cart page. If you’re running an eCommerce website and want to boost your social media presence and sell on Instagram, this infographic offers you an insight into Instagram.
Infographic sourced from here.