Powerful Instagram Analytics Tools For Better Engagement [updated]

Anthony Williams By Anthony Williams 8 Min Read

Do you have an idea of the best Instagram analytics tools users and brands can use to measure engagement and effectiveness of the platform?

Instagram is not just another social media platform, it’s more of a photo-marketing revolution through which brands are reaching out to millions of potential customers.

But as great as Instagram could be for brand marketing, it is sometimes difficult for users and brands to measure engagement and effectiveness of the social media platform.

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Best Instagram Analytics Tools

Instagram is a photo-marketing revolution people are gradually getting used to. But that being said, do you have an idea of how effective Instagram can be for your business marketing?

Unlike many of the other popular social media platforms such as Facebook, Twitter, and others, Instagram doesn’t have its own analytics tools and dashboard for users and brands to measure the engagement and effectiveness of their posts.

There are a number of free as well as premium Instagram analytics tools out there that you can use to monitor and measure the performance of your activities on the social media platform.

How effectively is your brand engaging on Instagram? Which photos are working? How is your performance trending? Below are some of the best free Instagram analytics tools you can use for better understanding of the platform:

#1]. Union Metrics


UnionMetrics is a top name when it comes to social media analytics tools. It offers multi-channel analytics for the social media platforms you use most.

It claims to deliver simple but not simplistic social media analytics that start delivering value in minutes. Their free Instagram account checkup offers some great features that provide answers to such questions as what’s the best time to post to Instagram?

Other Instagram questions you will be able to answer with this analytics tool include what hashtags should you use to get the most engagement? What should you post more (or less) of? Who are your top fans?

Union Metrics offers paid Instagram analytics but their free tools can also do the job for your small business. Now, you can ditch your ugly, bloated legacy dashboards and start monitoring your social presence with Union Metrics.

#2]. Iconosquare

Try iconosquare

With 8.5M satisfied members, Iconosquare is arguably one of the most popular Instagram analytics tools out there. This tool appeals to both the average social media user as well as big brands employing the social tool to increase their business reach.

Formerly known as Statigram, Iconosquare‘s desktop app provides both high-level and in-depth analytics, including the total number of likes received and a history of your most liked photos throughout the duration of your account.

Other analytics include the average number of likes and comments you receive per photo, follower growth charts, and so much more.

It also allows users to add a custom Instagram tab to their Facebook pages to boost cross-channel engagement, and the social tool also has an embed feature to showcase your Instagram photo gallery on your website.

You can also make use of its content functionality, which lets you create Instagram contests and promotions to increase your follower base and engage with your community.

#3]. SproutSocial


SproutSocial is another good social media analytics tool that you should check out. The tool also covers other social media platforms such as Twitter, Facebook, YouTube, LinkedIn, Tumblr, and Pinterest.

It is probably the most thorough social media monitoring tool available right now. It is particularly useful if you need to present a high-level summary of your brand’s Instagram account to your team or management executives.

#4]. Curalate


Curalate is a multi-platform analytics tool that provides insights into various social media platforms such as Facebook, Twitter, and others. It gives you the opportunity to effectively manage your accounts in one place.

It provides social analytics, user-generated content, image scheduling, promotional campaign launching for both Pinterest and Instagram, competition monitoring, influencer and advocate info, traffic and ROI tracking, trending content analysis, and a lot more.

#5]. Olapic

Try Olapic

Olapic claims to be the smartest way to discover, curate, and publish user-generated content on earned and owned channels. It makes it easy to tell visual stories, drive mobile commerce, and boost brand engagement with the audience.

The Instagram tool is specifically aimed at emotionally and genuinely connecting with followers (and potential followers). It also lets you use Instagram on your computer, instead of through the mobile app alone.

#6]. Minter.io

Try Minter.io

Minter is an Instagram analytics tool that offers insight to grow your Instagram. Learn about the gender of your followers as well as their location, including top countries and cities.

Also, you can monitor your audience growth over time, and identify follows and unfollows. The tool also lets you discover which posts your audience finds most engaging. Find out the time when your audience is most engaged with your content to post at the optimal time.

#7]. SocialRank for Instagram

Try Socialrank

SocialRank helps brands and individuals better understand their followers. It is another popular name when it comes to analytics tools for social media.

The tool allows users to sort and filter followers by location, keyword, most engaged, most valued, and a range of other criteria.

Building a big following is only the first step when we talk about using Instagram for business marketing and promotion. You still need to be able to understand who your followers are and what interests them.

#8]. Schedugram

Try Schedugram

Schedugram is an Instagram post scheduler, with support for multiple accounts and bulk uploads. It’s one of the few tools that let you schedule posts on Instagram via a web interface. However, this tool is more of a marketing tool than an analytic tool.

It’s simply an easier way to manage your Instagram accounts. Worry about the content, not the posting. Unlike other solutions, you don’t have to have your phone on you at the time something is scheduled or muck around posting it yourself. ScheduGram does it all for you.

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Tony is a blogger, content creator, SEO marketer, and internet entrepreneur. He writes articles on various topics. Follow him on Twitter.
  • Great list and some useful apps for people that want to analyze their own efforts on Instagram.

    For more advanced users and bigger brands, Unmetric offers the ability to compare all your Instagram efforts against your peers and offers insights in to the best filters, best times to post, hashtag analysis and more.

  • Great list,
    I recently built a free instagram and facebook analytics tool. You can get any competitors analytics

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