Do you have an idea of the best Instagram analytics tools users and brands can use to measure engagement and effectiveness of the platform?

Instagram is not just another social media platform, it’s more of a photo-marketing revolution through which brands are reaching out to millions of potential customers.

But as great as Instagram could be for brand marketing, it is sometimes difficult for users and brands to measure engagement and effectiveness of the social media platform.

Best Instagram Analytics Tools

Instagram is a photo-marketing revolution people are gradually getting used to. But that being said, do you have an idea of how effective Instagram can be for your business marketing?

Unlike many of the other popular social media platforms such as Facebook, Twitter and others, Instagram doesn’t have its own analytics tools and dashboard for users and brands to measure the engagement and effectiveness of their posts.

Instagram analytics tools you should be using
Instagram analytics tools you should be using

There are a number of free as well as premium Instagram analytics tools out there that you can use to monitor and measure the performance of your activities on the social media platform.

How effectively is your brand engaging on Instagram? Which photos are working?

How is your performance trending? Below are some of the best free Instagram analytics tools you can use for better understanding of the platform:

#1]. Union Metrics is a top name when it comes to analytics tools for social media platforms. This tool offers multi-channel analytics for the social media platforms you use most.

It claims to deliver simple but not simplistic social media analytics that start delivering value in minutes. Their free Instagram account checkup offers some great features that provide answers to such questions as what’s the best time to post to Instagram?

Other Instagram questions you will be able to answer with this analytics tool include what hashtags should you use to get the most engagement? What should you post more (or less) of? Who are your top fans?

Union Metrics offers paid Instagram analytics but their free tools can also do the job for your small business. Now, you can ditch your ugly, bloated legacy dashboards and start monitoring your social presence with Union Metrics.


#2]. Iconosquare

With 8.5M satisfied members, is arguably one of the most popular Instagram analytics tools out there. This tool appeals to both the average social media user as well as big brands employing the social tool to increase their business reach.

Formerly known as Statigram, Iconosquare‘s desktop app provides both high-level and in-depth analytics, including the total number of likes received and a history of your most liked photos throughout the duration of your account.

Other analytics include the average number of likes and comments you receive per photo, follower growth charts, and so much more. It also allows users to add a custom Instagram tab to their Facebook pages to boost cross-channel engagement, and the social tool also has an embed feature to showcase your Instagram photo gallery on your website.

You can also make use of its content functionality, which lets you create Instagram contests and promotions to increase your follower base and engage with your community.


#3]. SimplyMeasured

SimplyMeasured,com is another good Instagram analytics tool that you should check out. The beauty of this tool is that it doesn’t cover only Instagram, it also covers other social media platforms such as Twitter, Facebook, Google+, YouTube, LinkedIn, Tumblr, Vine and Pinterest.

SimplyMeasured is probably the most thorough social media monitoring tool available right now. It is particularly useful if you need to present a high-level summary of your brand’s Instagram account to your team or management executives.

The web-based report is available for accounts that have up to 25,000 followers, and users can expect to receive a comprehensive two-month report that reports analytical data like average engagement per photo, keyword analysis for comments, most active followers, best time to post to receive the most engagement, top locations and filters, and so much more.

Their premium package is one of the most expensive at $500 per month for the least costly plan. But they offer very in depth reports, tracking tools, and branding features that are used by many well known companies around the world.

For a free report, it’s arguably the best and easiest breakdown that you are going to get. If your concern is having the most comprehensive possible data, you may want to give this one a shot.


#4]. Curalate is a multi-platform analytics tool that provides insights into various social media platforms such as Facebook, Twitter and others. It gives you the opportunity to effectively manage your accounts through one place.

Curalate gives you all the social media marketing tools you need to measure, monitor, and grow your brand presence on the networks that matter.

Engage your community, increase followers, identify influencers, monitor competitors, create promotions, and discover content to post. All in one platform.

It provides social analytics, user generated content, image scheduling, promotional campaign launching for both Pinterest and Instagram, competition monitoring, influencer and advocate info, traffic and ROI tracking, trending content analysis, and a lot more.

You can request a demo on their website, to see how it works first hand. It is compatible with Pinterest, Instagram, Facebook and Twitter.


#5]. Olapic

Formerly known as Pinfluencer and Piqora, began its life as a Pinterest-centric company but has over the past year expanded further into the visual web space with marketing tools for Tumblr as well as Instagram.

Olapic claims to be the smartest way to discover, curate and publish user generated content on earned and owned channels. It makes it easy to tell visual stories, drive mobile commerce and boost brand engagement with audience.

It is a one-stop marketing dashboard for both Pinterest and Instagram, and helps you to create promotional campaigns, bring in new followers, improve sales, and grow your brand. Part of this is through analytics that are simple to apply to the unique platform of visual content.

Its services also include analytics dashboard as well as a hands-on customer relations component advising brands on how to better succeed with their advertising, marketing and community-building efforts across the visual web.

The Instagram tool is specifically aimed at emotionally and genuinely connecting with followers (and potential followers). It also lets you use Instagram on your computer, instead of through the mobile app alone.


#6]. is another good Instagram analytics tool that offers such features as audience insight which allow users to get the insights necessary to grow and engage with audience on Instagram.

Learn about the gender of your followers as well as their location, including top countries and cities. Monitor your audience growth over time. Identify important follows and unfollows.

You can also discover which posts your audience find most engaging and what types of posts drive the most interactions so that you can create better content. Find out the time when your audience most engaged with your content to post at the optimal time.‘s engagement analytics help users to analyse the success of their social performance on Instagram. They can also get fresh insights into how audience interact with their content.


#7]. SocialRank for Instagram helps brands and individuals better understand their followers. It is another popular name when it comes to analytics tools for social media.

Building a big following is only the first step when we talk about using Instagram for business marketing and promotion. You still need to be able to understand who your followers are and what interests them.

With SocialRank, users are allowed to sort and filter followers by location, keyword, most engaged, most valued, and a range of other criteria.


#8]. Schedugram


Schedugram is an Instagram post scheduler, with support for multiple accounts and bulk uploads. This is one of the very few apps that make it possible to schedule posts on Instagram via a web interface.

This tool is more of a marketing tool than analytic tool. It’s simply an easier way to manage your Instagram accounts. Worry about the content, not the posting.

Unlike other solutions, you don’t have to have your phone on you at the time something is scheduled, or muck around posting it yourself. ScheduGram does it all for you.
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  1. Great list and some useful apps for people that want to analyze their own efforts on Instagram. For more advanced users and bigger brands, offers the ability to compare all your Instagram efforts against your peers and offers insights in to the best filters, best times to post, hashtag analysis and more.


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