What’s your brand’s Instagram engagement rate? To say that Instagram is a powerful social media platform for brand marketing is not an overstatement.
Nowadays, most of the top brands are actively using social media platforms like Instagram to expand their reach and acquire new customers.
If you are using Instagram to promote your brand, it’s always a good idea to review statistics. As a small business owner, it’s important to review such statistics as user interaction and engagement with your brand.
This will enable you to effectively decide on business and marketing strategies.
What’s Instagram engagement rate?
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So, what is Instagram engagement and why should you care? To simplify it, Instagram engagement rate is a quantitative measure of how users interact with your content.
Instagram engagement rate is all about your followers, likes, comments, and shares. According to Oberlo, the latest Instagram engagement stats show that the average engagement rate for all types of Instagram posts by business accounts is 0.56 percent.
This statistic looks at the total number of likes and comments a post receives and compares it with the number of followers the account has at the time of posting.
The purpose of Instagram engagement rate
For brands on a social media platform like Instagram, user engagement plays an important role. This is what enables brands to easily measure their reach and make effective decisions.
Also, Instagram engagement rates help brands figure out what content is working for them and their audience. This is especially useful if your brand is working with Instagram influencers to boost your audience.
As a business, the fact is that it’s always a good idea to review statistics and your brand’s reach on social media. This will greatly help you to make needful decisions on business and marketing strategies accordingly.
In essence, it is important to measure your brand’s engagement rates on Instagram. This is because you will be able to understand and determine your audience’s interest, brand relevance, and social authority.
Also, you will be able to know how much interaction your content is receiving. Moreover, understanding your Instagram engagement rates will provide you with quantitative data that will help you create your Instagram marketing strategy more effectively.
How to boost Instagram engagement rate
So, how well do you use Instagram for your brand marketing, and what’s your Instagram engagement rate? Do you want to increase your Instagram engagement rate and leverage social media for your brand awareness?
The infographic below showcases some of the best ways to boost your brand’s Instagram engagement rate:
#1]. Get to know your audience
Understanding your audience is one of the most important steps to take if you want to boost your engagement rate. This will help you to provide valuable content your audience will like to engage with or share.
It’s all about understanding your target audience’s needs and preferences. Then you will be able to consider how they will perceive or receive your content. Also, you will be able to make a list of content that will be useful to them.
#2]. Be more consistent
Being consistent is another thing you will have to consider if you want to successfully leverage the platform. Various studies have shown Instagram accounts that post content regularly usually get more engagement. This is one of the best ways to increase your Instagram engagement rate too.
#3]. Post interactive content more
Studies have shown that interactive content offers more interactions than most other types of content. This is simply because interactive content attracts and intrigues audiences.
As a matter of fact, the more interactive your content, the greater will be your engagement. This is why it’s good to incorporate interactive content to leverage the platform.
A powerful tool like Outgrow lets you create interactive content like quizzes and polls. You can also use this powerful tool to create giveaways, and forms to engage your followers.
Also, you can use giveaways in your social media post to help to boost your follower count. Moreover, making use of feedback forms will give you an idea of what your audience wants.
#4]. Engage your followers
Engaging with your followers can also help boost your Instagram engagement rate with ease. When your audience respond to your awesome content, you always make sure that you acknowledge their response either by replying or liking their comments.
You should know that the purpose of engagement is to build relationships. Therefore, engaging your audience can help you build a connection and opportunity to communicate with them.
#5]. Use Call To Action (CTAs)
Call To Action (CTAs) is a marketing term to prompt an immediate response or encourage an immediate sale. Using Call To Action can help to ensure that your followers engage with your content. In other words, using CTAs helps encourage your audience to take action.
However, you have to be very careful when it comes to using this. You have to ensure that the specific action you ask your users to take is relevant to your product or service. No doubt, CTAs offer a great way to convert your leads into customers.