Nowadays, being able to increase traffic and drive sales are some of the key goals of every business. And luckily, social media offers one of the best opportunities for businesses to achieve these goals.
Social media is a great platform for business marketing and to attract new customers. But how well are you using social media for your business marketing?
From recruitment opportunities to networking and online visibility, the benefits of social media for businesses are so many. However, it’s unfortunate that the majority of small businesses are not yet enjoying these social media benefits. This is partly because they are underusing the platform.
As a matter of fact, some businesses are on social media for the fun of it. If your business is one of those businesses, it’s important to change your orientation towards social media.
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Increasing traffic from business’s social media page
So, how do you increase traffic from your business’s social media page? How do you improve your online visibility and attract new customers? First of all, your business success on social media largely depends on how you use the platform.
Also, it has to do with being consistent in your efforts to expand your reach and attract new customers. Below are some of the best ways to easily increase traffic for your business’s social media page:
#1]. Be more consistent with status updates
Consistency plays an important role when it comes to social media marketing and online visibility. You have to understand the fact that there are other businesses out there like yours, and you are all vying for a chance to be in front of potential customers.
This means that any business that consistently posts updates will have the attention of potential customers. As a matter of fact, posting updates constantly is arguably the way to stay connected with customers and dominate social media.
Not sure what to publish on your Page? You can update your customers by posting such updates as new products arrival, product launch, sales updates, and product promotion.
Also, you can publish helpful tips and photos or videos showing your customers how to use your products. To constantly post status updates is one of the best ways you can share your story with others.
#2]. Update your social media page
Nowadays, your business’s social media page is like a reputation management office. This is where customers and potential customers will, first of all, go when they want to find information about your business.
For this reason alone, don’t neglect your business’s social media page. This is because neglecting your business’s social media page is one of the shocking social media mistakes that small business owners are making right now.
As a business owner, you just have to always find ways to make your social media page look busy. You can start replying to other people’s comments if you run out of ideas on what to post.
Also, you can simply update your profile picture and cover photo. Also, you can work on the About section, update the people you follow and add more contacts such as your telephone lines.
#3]. Add “take action” button
One of the most very important things in using social media for your business is the actions that people take after visiting your page. This is essential when it comes to marketing and new customers acquisition.
And luckily, you can easily influence those actions if you know what you are doing. When people visit your business’s social media page, you have to make it easy for them to take the next action.
This is why it’s important to add a “take action” button so that you can be able to influence people to take action. You can add such action buttons as book an appointment, get your copy, by yours here, and others.
Doing this will enable your visitors to take positive actions directly from your Page. This is one of the best ways to launch an effective sales campaign and convert your visitors to potential customers.
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Very informative and useful article, thanks for sharing