The internet is full of all kind of websites competing with each other for better visibility on the search engines.
Some web researchers have shown that there are 1.24 billion websites in the world as at August 2017. So how do you get people to your website?
How easy can people find your business website online via the search engine? Is your business website doing well on Google SERPs?
The fact is that modern websites have gone beyond the usual site design methods.
Today, you have to put more efforts not only in marketing but also in designs and layouts of the website.
The number one reason why you have a business website is to make sales and generate revenue. However, this purpose can be easily defeated if you don’t know how to drive web traffic to your website.
Smart Ways To Improve Your Site Design and Visibility
Are you attracting the right customers to your website? Your business website is your online shop and the mean for people to reach you. This is why your business needs a strong online presence to attract the right customers.
You need to maximise the exposure your business is receiving and increase your search engine ranking. Also, you need to generate more traffic and start targeting the customers who are looking for businesses like yours.
So, how do you easily take your online business to the next level without burning your pocket? Is your site the best it can be? Does your website follow these best practices? Make sure you’ve checked off the 3 design essentials below:
#1]. Mobile optimised
Today, millions of smartphone users are browsing the web via their mobile phones. In reality, that is millions of people searching for valuable information and products to buy on the go. The fact is that mobile internet usage has more than doubled in the past years.
So what does this mean for your business? Is your business website optimised for millions of smartphone users? Having a mobile-friendly website will help you to satisfy potential customers who are using their smartphones to access the web.
Most modern web designs are now using responsive design as it allows website developers to create a site that will be easily viewable devices of different sizes.
This reduces the amount of work website developers have to do when it comes to creating a website.
Serious online business owners or internet entrepreneurs have been updating their websites since Google rolled out its algorithm that brought about the so-called “Mobilegeddon”.
That Google algorithm or update was introduced to punish any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. Is your business website on the first or second page of Google search?
This is one of the reasons why your website should be mobile friendly for better search engine visibility. Building a mobile-friendly website is one of the most important steps to take towards improving your site.
#2]. Simple navigation
Every company must build their site in a way that it’s easy to navigate on mobile devices. The fact is that simple site navigation will contribute a lot to how visitors use the website.
Try to use clear and stimulating yet brief language. Also, remember the importance of page load speed and try to minimise links and distractions.
So, how do you achieve clean, simple and responsive navigation? You can use Bootstrap as it helps navigation bar to extend or collapse, depending on the screen size.
Create an adaptive site that balances a top menu for browsing along with boxes which link quickly to specific services or pages. In other words, viewers can find their way to a specific service directly or enjoy exploring the different options that are available to them.
#3]. Simplify design and clean layouts
Your website layout is also equally important to get better results for your business sales. What you have to do is to improve your website usability. You will have to get rid of unnecessary content and simplify the site’s design to create ultimate usability.
Remember that the “mobile first” approach is all about minimalism, and simplifying the design helps improve usability. Your goal should be to create a site that users can navigate with zero difficulties.
Also, you will need to avoid such design elements as tables, frames and others. Simplify your business website to create a balance between content and navigation.
With a responsive design approach, you can make use of flexible layouts, flexible images, and cascading stylesheet media queries. When responsive design is used on a website, the web page will be able to detect the visitor’s screen size and orientation and change the layout accordingly.