How do you show search engines that you’re the ultimate source of truth on a particular topic? The hub and spoke strategy.
With it, you can improve your overall authority on a topic. You can also drive more organic traffic to your blog. If you have no idea what the hub and spoke method is and how to leverage it, you’re in the right place. Keep reading.
What is the Hub and Spoke Method?
Table of Contents
The hub and spoke strategy is like a bicycle wheel with spokes. Envision the hub in the middle and all the spokes attached to it.
In this case, the hub is a general topic, and the spokes are all the supporting topics that substantiate that general topic.
Your general topic is centered around a specific keyword, and your supporting topics are centered around long-tail keywords or phrases. Hence why, the hub and spoke method is an SEO strategy.
The goal is to create a lot of content around a broader topic to show that you’re a thought-leader on the subject. Increasing your authority like this alerts search engines that your site is trustworthy.
That, in turn, boosts your search engine rankings. Ultimately, the hub and spoke strategy can help you build a stronger brand, improve customer relationships, and drive conversions.
Boost your blog with Hub and Spoke Strategy
Although the hub and spoke strategy can be influential for your blog and brand, it takes time to generate real results. As such, it’s vital to get started as soon as possible.
So, do you want to improve your blog and dominate your niche market? Below is a rundown of the best practices for boosting your blog with the hub and spoke strategy.
#1]. Determine what content your audience wants
One of the most critical steps in the hub and spoke strategy is determining the kind of content your audience wants. If you don’t create content your audience wants, they won’t engage with it, and no engagement means no results with this strategy.
Study your business’s internal and external data to find out what content may work for your audience. Dig into their demographic information, social media engagement, and buyer’s journey for a feel of the type of content you should create.
#2]. Research keywords and phrases
It’s crucial to research the kind of content your audience wants. Then find out the keywords and phrases they’re using to learn about brands, products, or services like yours.
You can use keyword planner tools to search for broad search keywords for your hub content and long-tail keywords for your spoke content.
It’s best to choose one or two broad search keywords as hubs. This is because the amount of spoke content you have to create for just one hub is pretty significant.
#3]. Choose hub and spoke topics
Take your time choosing blog post topics around your hub keyword and your spoke long-tail keywords. The goal is to give a complete overview of your chosen hub keyword.
So, be ready to write at least 20-50 spoke pieces structured around your long-tail keywords. Spend some time brainstorming topics that will interest your target audience.
Then, keep a running list of them to reference whenever you need them.
Internal linking is an integral piece of the hub and spoke method. You’re essentially connecting the hub with all of its spokes. You’re showing search engines how all of your content works together as well, which increases your site’s trustworthiness.
Map out how you’ll link all of your spoke content back to your hub. Creating a visual for your internal linking strategy can help.
#5]. Write well
The hub and spoke strategy aren’t just about finding the best keywords, phrases, and links. Its success also rides on how well-written the blog posts are.
Therefore, it’s essential to focus on providing your target audience with high-quality content that adequately addresses their search queries. Hook your readers with the first sentence.
Then, share your unique perspective on the chosen topics. Do your best to provide your target audience with something they haven’t read anywhere else.
Think about how you structure your blog posts too. For example, you can generate a lot of engagement with informative, long-form blog content — but not if it isn’t formatted in a digestible way. Subheadings, small paragraphs, and visuals will keep readers engaged.
#6]. Track your content’s performance
The hub and spoke strategy are pointless if you don’t track your content’s performance. Ensure you have analytics tools set up to measure the engagement and what your content does in search rankings.
Keep an eye on how your content ranks for your keywords and phrases. Also, make a note of what content isn’t performing well. That way, you can figure out how to improve the content to rank better or if you should scrap the piece altogether.
The hub and spoke strategy can significantly improve your organic visibility. It will also help you learn to write blog posts that people want to read and other sites want to link to.
With the tips above, use the hub and spoke method to amplify your reach and content today.