Blogging offers you an opportunity to turn yourself into an expert by offering advice, tips, review, commentary, etc. However, how do you run blogging as a business? How do you turn your hobby into a business?
Nowadays, blogging has become a perfect way to make money online with little or no experience. However, there is more to blogging than just writing great content.
Also, you’ll need to operate blogging as a business in order for your blog to be profitable. This means you will have to be more serious, organized, and most especially, do not treat blogging as a hobby.
So, if you are new to blogging and you want to start your own blog, you’ll need to learn how to start a profitable blogging business with zero experience.
How to run blogging as a business
Table of Contents
You could be a good storyteller but if you are new to blogging, you’ll find things a bit hard. This is because blogging is an entirely new arena. Blogging is simply not just about writing!
This is why turning blogging into a full-time job is not always as straightforward as you may think. If you want to be successful as a blogger, you’ll also need to do other stuff such as marketing and networking.
As a blogger, social media is a great platform for you to network and promote your blog. However, you need to have the right social media tools like SocialBee to get the best out of the platform.
So what does it take to turn blogging into a business? How do you have to do and do you do it? Below are the guidelines on how to run blogging as a profitable online business.
#1]]. Targets, goals setting
Setting goals is essential in everything you do as an individual. Moreso, it’s even extremely important when it comes to blogging. You need to set clear income goals if you want to turn your blog into a business.
You have to be aware of the fact that most conventional business owners operate their businesses with some kind of goal. They set either monthly, quarterly, or annual goals. This is what you also need to do as a blogger.
If you wish to make a full-time or part-time income from blogging, set the amount you’d like to earn. But you’ll have to ensure that your goals are time-bound, measurable, and attainable. However, beware… don’t set unrealistic goals if you don’t want to end up disappointed and probably give up your dreams.
#2]]. Responsibility, accountability
Setting goals are great but mind you, it’s your responsibility to achieve those goals. This is why goals should be accompanied by accountability. What do I mean by accountability?
Accountability is the keyword when it comes to formal employment. This is because people in formal employment are usually held accountable for the goals set for them. Failing to meet these goals can result in being fired or losing bonuses.
So, as a blogger, you have to be able to hold yourself accountable for the goals you have set. As a matter of fact, you need to regularly assess your productivity to find out if you are living up to your goals.
#3]]. Commitment, priority, schedule
What’s more important to you as a blogger? Are you treating blogging as being very or most important? I meant are you treating blogging like a business? How committed are you to achieving your blogging goals?
Priority, as well as commitment, is essential if truly you want to run blogging as a business. For most people in formal employment, work is their first priority because they earn their living by working all day for an employer.
As a matter of fact, you need to handle blogging with the same level of commitment if you want to run it as a business. Your commitment is highly essential even if you are blogging on a part-time basis. You have to give blogging priority over other things if you want to make money from it.
Also, blogging should not be something you engage in when you don’t have anything else to do. Therefore, if you really want to make money out of blogging, you need to set aside time for it.
Set aside a blogging routine and schedule your time daily and weekly. Arguably, this is the best way to improve your productivity and efficiency, and there are so many tools out there you can use to achieve this.
#5]]. Spending, bookkeeping
As a business owner, you have to spend money to make money. This also applies to you as a blogger because there is no way to be a successful blogger without spending money.
It means you should be ready to spend money. You always rely on free solutions like other bloggers that are not really serious about what they are doing. As a blogger, you will need one or two tools or services that will make your work easier and you must be ready to spend money on them.
To maximize your profits in blogging, you need to be willing to spend money on essential tools like a computer. Also, you’ll need to spend money on productivity tools and web hosting services if you want to get the best for your blog.
Additionally, keeping records of expenses and income is important when you are running a business. Bookkeeping offers you the opportunity to assess yourself and evaluate how much progress you have made towards your goals.
For this purpose, you can use a simple spreadsheet program such as Excel. However, there are other great and more sophisticated bookkeeping and accounting tools online.