try Nextiva

How To Make Your Business Social Media Marketing Efforts Work

Platterofgold Editor By Platterofgold Editor 6 Min Read

It’s an undeniable fact that social media offers quite lots of benefits for small business owners not only to market their business but also to engage their customers.

This type of business marketing was virtually unknown before the advent of social media platforms such as Twitter, Facebook, and others.

But today, social media marketing is one of the essential marketing strategies any serious business owner should consider.

Today, social media efforts undeniably raise awareness and drive web traffic to business websites. Known and established brands are also benefiting of social media marketing.

Manage your social media with Sproutsocial
Extract Real Business Value From Social  Easily manage all of your social media PROFILES from a single, intuitive platform.  

 Start Your FREE Trial, no credit card required   

  • All-in-one social business platform
  • Easily discover engagement opportunities
  • Publish, collaborate and analyze efforts
  • Monitor/engage your social audience
  • Engage with mentions, DMs, replies, etc
Try it for free here!

As a small business owner, your social media efforts can be used as a standard through which you can measure your engagement with customers and its impacts on the business.

How to make social media marketing work

It’s not just about using social media marketing for your business promotion, it’s more about making it work for your business.

Social media marketing is capable of improving customer engagement and relations. So many studies have shown that brands are more engaging with their customers through social media than any other means.

The outcome of any business’s social efforts should be to drive real business results which can include reducing the cost of support, improving customer satisfaction, building brand loyalty, and driving revenue.

Only then you can really enjoy the full benefits of connecting with your customers through social media. Below are what you should do to ensure that your social media marketing efforts work for your business:


#1]. Listen to your social customers

For business owners to get real and quantifiable social media marketing ROI, there is the need to make sure that they listen to their social customers.

When consumers connect with brands on social media sites such as Facebook, they usually want to be heard, and a business owner has to listen and make their customers feel appreciated.

When people tweet about your brand or product, they sometimes expect to hear from you. So what will it take for you to send a “thank you” tweet to somebody that has just tweeted about your business? I have tweeted about some big brands in the past, and the response from them has really been encouraging.

If you want to ensure that your social media marketing activities actually work for you, don’t let your customers down. Any customer that tweets about your brands will surely be happy to hear from you after tweeting about your brands.

Listening to what your customers have to say about your brand is a fundamental component of getting to social media marketing ROI because it’ll allow you to identify and develop relationships.

#2]. Engage your customers with purpose

There is no sky-rocket science about it, the very best way to achieve your business objectives is through social customers who are truly engaged with your brand. It’s possible that when fans like your brand on Facebook, it results in better quality interactions.

A social media marketing strategy can only work better when you are able to get your audience engaged. Customer engagement is one of the most important measures of marketing effectiveness, and when you get it right, your brand and business will enjoy a huge benefit.

#3]. Operate around social media customers

Most of the businesses that have significantly benefited from social media marketing usually have a clear policy. Also, they have the right tools to make social customers and their experiences the heart of the business.

Not only do they deliver better customer experiences, they also enjoy more streamlined internal operations and reduced costs.

As a business owner, you must maximize your business value of all social customer interactions to gain insight into customer decision-making, build brand advocacy, drive innovation and generate sales leads from social media.

#4]. Extend your business value

If you truly want your social media marketing efforts to be effective, it’s imperative to extend the business value of your social interactions.

Are you actively engaging your customers on social media sites such as Facebook and Twitter? How does your brand respond to new likes and followers on social media sites?


The essence of using social media to market or promote your brand is to ensure that you value your customers. When businesses interact with their customers on social media, they will be able to gather enormous data about consumer behaviour and analyze it for business use.

It is a known fact that consumer interactions on Facebook are extremely data-rich that can be used by business owners to further enhance customer support experience.

There is the need to let your customers on social media sites feel part of your business. When your brand has new followers or likes, it will do your business good to send messages like “welcome” or “thank you”. You can also introduce your new followers to offers, and ask for feedback.


 4 Smart Ways You Can Easily Make Your Business Social Media Marketing Efforts Work
PIN IT: 4 Smart Ways You Can Easily Make Your Business Social Media Marketing Efforts Work
got content like this to share?

Share This Article
Onaplatterofgold features a team of bloggers and content writers. You can also send your article to us at [email protected]. Don’t forget to like us on Facebook and follow us on Twitter.
    • There’s more to social media than just meeting and interacting with friends and families. I think if business owners are really serious about social media marketing, they can hugely benefit from it.
      Thanks for reading and commenting, appreciated!

  • I think the key to success on social media marketing is getting and staying engaged with customers on a regular basis. Too many business owners think that establishing a presence on Twitter and Facebook and occassionally posting an update will make them successful. That is a wrong thinking.

    Another point I would make is to not expect sudden increase in sales just because you do social media marketing. It is more about building your brand and awareness than increasing sales.

  • Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how
    to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  • Awesome blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that I’m totally confused .. Any ideas? Kudos!

  • I don’t even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!

  • Excellent post. I was checking constantly this blog and I’m impressed!
    Very useful info particularly the last part I care for such information a lot.
    I was looking for this certain information for a very long time.
    Thank you and best of luck.

  • Everything is very open with a really clear explanation of the challenges.

    It was really informative. Your website is useful.

    Thanks for sharing!

  • I absolutely love your website… Social media marketing is highly effective especially when it comes to internet marketing.
    Excellent tips on social media marketing. Thanks for sharing

  • Hey there! Someone in my Myspace group shared this site with us so I came to check it out.
    I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
    Outstanding blog and fantastic design.

  • This is the right webpage for anyone who wishes to find out about this topic. You understand a whole lot its almost hard to argue with you (not that I actually would want to…HaHa). You certainly put a new spin on a topic which has been written about for decades. Excellent stuff, just great!

  • I believe this is among the most significant info for me and I enjoy reading your article.
    The website taste is great, the articles is truly excellent : D. Excellent job, cheers

  • This is very attention-grabbing, You’re an overly professional
    blogger. I have joined your rss feed and look forward to seeking extra
    of your magnificent post. Also, I have shared
    your website in my social networks

  • It’s in reality a great and useful piece of information.

    I am satisfied that you shared this useful information with us.

    Please stay us informed like this. Thanks for sharing.

  • Its such as you read my mind! You appear to understand so much approximately this, such as you wrote the ebook in it or something.
    I feel that you simply could do with some % to drive the message home a little bit, but instead of that, this is fantastic blog. An excellent read. I’ll certainly be back.

Leave a Reply

Your email address will not be published. Required fields are marked *