how to market your small business

Having established your dream startup, the next question is how do you promote your small business? How do you get your business to potential customers?

Apart from financing the business, one of the most daunting tasks facing most small business owners is marketing and business promotion.

Marketing and business promotion is especially a hard nut to crack considering the fact that most small business owners don’t have enough financial resources to support their marketing strategies.

So what do you do as a small business owner? You will have to bring out your creative capability; you will have to devise awesome ways you can creatively promote your small business online without spending lots of money.

How To Promote Your Small Business

It’s a known fact that we are now living in a period of time where effective marketing strategies play a crucial role in business growth.

We are in the information age – even information seems to sell more than the actual products a business is selling.

As a business owner in this information-conscious era, it is important to find ways to make business marketing your top priority. This is the only way you can be able to grow your business and outperform your competitors.

Every business owner should understand that as you are working relentlessly to outperform your competitors, they are also doing their very best to beat you at your game. Below are some ways you can cheaply and creatively promote your small business online:

 

#1]. Newsletter or email marketing

Email newsletter marketing

If you have a business on the Internet, you probably spend a lot of time thinking about how to get people to see your products or services.

After all, attracting people to your little corner of the web can be difficult. But one creative and cheap way of achieving this is through newsletters.

Business marketing through newsletters is a smart way to get people interested in your business. Using newsletters is different from traditional marketing, where you just try to ‘get the word out. Business promotion through newsletters is a soft marketing technique that simply informs people.


#2]. Social media marketing

the social media

With millions of users of social media, the potentials of social media as an online business marketing tool has exponentially grown over the last 12 months.

The time is right for businesses to consider using social media to promote their brands. It’s one of the cheapest and a highly effective means of marketing business to a global audience.

The beauty of social media is the fact that business owners can easily incorporate the platform into their marketing strategies.

Nowadays, social media has been transformed from being a medium through which people make friends and stay in touch with their friends, to an important online marketing platform through which businesses can reach millions of potential customers from around the globe.

Most businesses are now making use of social media not only to drive traffic to their business websites but also for brand reputation, business promotion, customer interactions, and supports as well as to grow sales.

 
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#3]. Content marketing

Standout content marketing tips

Content marketing has a lot of power to attract web traffic. You can then turn that traffic into customers, and make several sales.

 

You can use content marketing to sell any product. In fact, it is the perfect way to make sales and it doesn’t cost much.

In content marketing, your content is the salesman and poor content will not make a reader stay long and much less purchase anything from you.

Therefore, start by perfecting your knowledge about those profitable niches and turn content marketing into a powerhouse of money.


 
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#4]. Display advertising

big marketing

Display advertising that appears on web pages is another creative way to promote your small business online. This type of business marketing platform can be in many forms, including web banners.

These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding.

Examples of display advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, etc.

SEE ALSO: How Local Businesses Can Effectively Use Internet Marketing

Others include online classified advertising, advertising networks, dynamic banner ads, cross-platform ads, and e-mail marketing ads. This type of advertisement is mostly targeted ads and they are usually delivered by an ad server.

 

#5]. Search engine marketing

keyword search tools and SEO

Search engine marketing is another form of business marketing you can use to promote your small business.

This type of marketing promotes websites by increasing their visibility in search engine result pages, and it is usually done through either paid placement or contextual ads.

It can also be done through paid inclusion, or through the use of free search engine optimization techniques also known as an organic result.

Businesses can achieve organic and ethical search engine optimization that works through most of the marketing companies out there.

SEE ALSO: How Businesses Can Easily Leverage Local Search Marketing

What search engine marketing does is help your business achieve the best search engine results possible and make your business’s online presence grows from strength to strength.

Conclusion

In our world today, most would-be buyers or customers usually find out about a business, product, or service through the Internet. This is why business marketing on the Internet is essential for a business to be successful.

Meanwhile, if your business is on social media, you should understand that there is more to social media than business marketing or business promotion.

Businesses can also use social media platforms to interact directly with customers and prospects to improve customer supports and relations.

If you truly want social media to work for your business, you need to improve your business social interactions. The combination of these online marketing techniques can have game-changing effects on your small business.


 
Please do feel free to use the comment box below to share your thoughts and probably your experiences with any of the marketing techniques mentioned in this article.

 
 
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6 COMMENTS

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  2. Adeyemi,

    This is a really wonderful article! I personally think since small businesses can’t compete with popular brands in term of marketing, the Internet is the only cheap option left for small businesses to reach their would-be customers. Thanks for sharing, would be really helpful for small business owners.

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