The notion that email marketing newsletter is dead as a result of the rise and popularity of the social media is not true. The fact is that email marketing is still relevant and stylishly thriving today.
It’s true that the ways content marketing through email marketing newsletter is done has changed and evolved as new marketing channels spring up.
So much efforts are put in email marketing newsletter today. It’s not just like before when you can just come up with some contents and dispatch them to your subscribers.
You have to put in more efforts if you want people to read your business marketing emails!
How to create a successful email marketing newsletter
How do you ensure that your newsletter marketing emails are opened by at least half of your recipients?
How do you make sure that at least more than half of the subscribers that opened your marketing emails actually take action?
Depending on the kind of the marketing emails you are planning to send out, it’s generally advisable to make sure that your message is clear and easy to understand.
Below are some of the steps you should consider taking if you want to create successful email marketing newsletters for your business promotion during this holiday season:
#1). Compelling headline matters
Nothing is as important as the subject of your marketing emails if you want to create a successful email marketing newsletter. Your headline is the first obstacle to having an effective email newsletter, Learn how to create captivating marketing emails for business marketing.
Is the headline compelling enough? Will readers want to open it or put it in the trash folder? Are there spam words or symbols that may trigger the spam filters? Is it in all caps? These are some of the questions concerning the headline that you will have to be able to answer.
Are you using these fifty characters to their highest potential? No one wants to be shouted at, so NEVER have your subject line in all caps. Once you have decided on an effective subject line, try it on by sending it to friends or co-workers who will give you an honest opinion.
#2). Put your best foot forward
Your next most important task is to get people to open your marketing emails. This is why you should be aware of the fact that most people can only see the first part of a newsletter before they open it.
For this reason, it’s important to ensure that the most enticing part of your marketing emails is accommodated within the first paragraph.
By including your most important information at the top, you can inspire interest in your newsletter that will encourage readers to open it.
#3). Link to your website or a landing page
What makes a marketing email a success is the action taken by the recipients. So, how do you ensure that your recipients take actions after reading your marketing newsletters?
The only way to measure the success of your email marketing campaigns is to embed a website or landing page link in your email. And don’t just embed a link, encourage your recipients to take action by clicking on the embedded link.
Meanwhile, using links to bring customers to your website will also help you drive web traffic to your website.
#4). Don’t make your email look too busy
If you don’t want your emails to end up being binned, make sure they don’t look too busy. You don’t need to stuff up your marketing emails – use and distribute white space effectively and evenly.
Also, don’t use every inch of space. This only makes it look crowded and confusing. By using the white space, your newsletter will look more open and inviting, giving it an organised feeling that inspires confidence in its contents.
#5). Graphics also matter but not too much
Graphics matter in marketing emails – they are great but don’t make them too many. While graphics can add character, flair and excitement to a newsletter, they can also be overpowering if used too much.
Use graphics reasonably so that your text will be the main focus, instead of too many warring pictures.
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An effective newsletter can encourage customer loyalty as well as inspire new potential clients. By using these tips you can increase the effectiveness of your email marketing software, seeing quick, improved results in your website traffic and revenue stream.
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