Don’t Waste Time! 6 SMART Ways To Create Captivating Marketing Emails

Platterofgold Editor By Platterofgold Editor 6 Min Read
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For your business marketing, captivating marketing emails give you the opportunity to communicate as well as to build relationships with your recipients.

No doubt about it, marketing emails are essential elements of any marketing strategy as they enable you to gather important data, and help boost marketing ROI.

According to the Radicati Group, the average worker now receives at least, 78 emails daily — of which about 64% are legitimate.

The simple fact is that a performing or successful email marketing campaign can bring a tremendous return on investment as compared with traditional advertising and promotional means.

If email is your only marketing tool or the only tool you use to market your business to potential clients, then you need to learn how to create catchily, eye pulling and intriguing emails — and not just emails that end up in spam folders. Below are 6 effective email tips for creating captivating and strong marketing emails:

#1]. Use your real name, not pen name

According to a recent report, so many times I receive emails from companies with the same tired subject line and a ‘From’ line with the marketing department of some brand name.

I wrote an email series for an information product I’m promoting, and I forgot to use my real name and used my pen name instead, earlier that night, I didn’t even bother to check the number of people that opened my email because, I used a brand name instead, of my real name”

Here’s a word of advice
Change your “from” line to your name, or the name of a trusted staff in your company. It gives your email a personal touch, and it makes it less robotic.

#2]. Sound human, not like a robot

Do you recall the last spam email with the word “free” that ended up in your junk filter? If your email looks anything like it, recipients will delete it instantly!


Avoid using words like “free”, make $200,000 with this email’’ and stuff like that. In fact, avoid using sales language — it could trigger a spam filter.

Pro tip
I just deleted a spam email now!

#3]. Offer freebies…

We all love free things. I do. In fact, I enjoy getting quality things for free. If you want to boost your email click-through rate, then offer something of value at no cost.

Give away a free Ebook, sponsor an event, or even a free webinar! Remember, even the smallest gift you give will leave a stamp on the minds of your recipients.

Just like Frederickson (an email specialist) will say, “Take your brand to the next level by pushing content that people look forward to receiving. If you can teach, inform, or inspire in an email, you won’t need to pitch your product”.

Offer value and your leads will increase! It’s a marketing law that works at all times.

#4]. Don’t be a hard seller

The reason why some online business owners can never convert their subscribers into loyal customers is that they close the sale in their first message.

Don’t sell the first time
Start by introducing yourself, what you do, and where you live (optional); try to be as personal as possible.

Then include a soft call to action and thank them for joining your email list. If you do this, they’d become loyal subscribers.

#5]. Make it mobile-friendly

42 percent of emails are now opened with mobile devices like android and smartphones. This is why you should optimize your email messages for mobile devices.

If your email messages are not well optimized for mobile, then you’re missing out… BIG TIME! If your email is not optimised via email, get it optimised. Do all you can to ensure your email subscribers view your emails via mobile.

Pro Tip
Don’t include images in your email messages; they take time to load, and moreover, they’re hard to read on mobile devices


#6]. Target A not B

Put yourself in the shoe of the reader and ask yourself this question: What would make me open this email? Don’t send general emails to your subscribers. Send only targeted emails.

Just like a famous email market expert would say, “selling tornado insurance to folks in California doesn’t make much sense but selling earthquake insurance does.

Put yourself in the shoes of your reader and ask, ‘What would make me open, read, and click this email?’Chances are, if it’s relevant you’ll have success.”

Email marketing take away!
Hope you enjoyed this post. How do you create strong marketing emails? I’ll love to have your thoughts and views on this!

See you around.

Don’t Waste Time! 6 SMART Ways To Create Captivating Marketing Emails For Business Marketing
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  • This is a well written article and I personally love the humorous way in which it’s written. Some marketers are too greedy in their emails and that’s why most of the marketing emails ended up in spam box

    • @ Pat,
      I think you are very right because what some internet marketers forgot to remember is that marketing emails are not just meant for them to market their client’s products or services, they are also meant to build a relationship with their recipients.

  • I believe that is one of the so much significant info for me. And i’m happy reading your article. But wanna commentary on few common issues,
    The website taste is perfect, the articles is actually nice : Excellent task, cheers

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