No doubt about it, Instagram has become an integral part social media marketing strategies for most of the brands out there today.
The fact is that Instagram is a popular photo-sharing platform. However, the platform offers so much more for brands than just sharing photos. The popularity is making Instagram marketing more appealing to top brands and marketers.
But the worry is not about the popularity of Instagram as a social media platform. The main worry is about the effectiveness of the platform as a marketing channel. So, can your startup also benefit from Instagram?
Do you know how to use Instagram for business marketing? Have you got the resources to make social media work for your business?
As one of the best social advertising platforms, I think Instagram is a viable marketing channel your business can also benefit from if you know how to go about it.
How to effectively use Instagram for business marketing
Obviously, Instagram is not just about sharing photos; it has become a visual hub where people (customers and potential customers) now find (and judge) the visual identity of a business.
This is why having a strong Instagram presence is a necessity. This is the only way your business can prevent being ignored or forgotten, especially among the next generation of consumers.
But unfortunately, not all the businesses on this powerful photo-sharing platform understand the basics of using it for marketing.
If you are one of those businesses and you want to do something about it, I bet you are at the right place because the infographic is meant for you. The infographic below by Techwyse showcases 10 musts of using Instagram for business.
2 Comments
Very useful article for small scale businesses.
Whenever we share photos on Instagram, we make sure that our brand colours are always seen on the images so that our followers can distinguish us from the sea of posts.