Instagram marketing is all about user engagements but do you know how your brand can improve user engagements on Instagram?

Do you understand or have an idea of the performance of your brand’s Instagram account?

It’s important to get a detailed view of your brand’s activity, engagement and audience.

Dig into the most effective photos and videos and the impact they have had on your Instagram account as well as your business.

Instagram on iPad Air 2 Hero

How your brand can improve user engagements on Instagram

Instagram is a photo-marketing revolution and if properly deployed, it’s capable of helping brands reach millions of potential customers.

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So how can your brand improve user engagements on Instagram? How do you get more engagement from your Instagram followers?

There are so many ways you can increase your brand visibility to get more likes, comments and followers. Below are some of the effective ways you can improve user engagements on Instagram:

#1). Use relevant hashtags

Hashtags play some prominent roles in ensuring that your posts reach a big audience. It helps people to quickly discover your posts. Use a number of hashtags to help people find your pictures – they’re key for searching on Instagram.

It’s not uncommon to use multiple hashtags on an image on Instagram (were warranted of course). Several studies have disclosed that 83% of all posts by top brands include at least one hashtag, and 21% include more than five.

Make sure you leverage relevant hashtags as they help organise and categorise images and video content, which aids in the process of content discovery. Just make sure to use Instagram hashtags that are relevant to the audience you trying to reach.

#2). Involve everyone

Invite your customers to post pictures of them using your product with a specific hashtag so that all the pictures form a collection and are easily searchable.

Also, if you have an ecommerce site, provide a link to the product page for anything a customer features.

#3). Focus on outbound engagement

Another thing you should do more is to focus on outbound engagement. Respond to fan pictures by liking them or commenting on them. It makes your customers feel appreciated.

This is also called “interaction with other users” content and surely one of the best ways to get more user engagements.

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#4). Cross-channel publishing

Plan cross-channel publishing so that your posts will be able to reach wider audience. Publish your posts to social media platforms such as Twitter, Facebook and others and in web content do refer to your Instagram account.

#5). Ask for followers feedback

I you truly want to improve user engagements, ask your followers for their feedback. You should be asking such questions as what do you like about our product, what would you change, or how do you use it?

If you discovered people talking about your products through hashtag, there is nothing bad in requesting for some feedbacks on such product from the user that posted it. That is product feedback through Instagram!

#6). Coordinate promotions

Promote exclusive previews of a new product or give followers the opportunity to purchase it before the general public. Make them part of your inner circle.


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