Blogging is no longer just about yourself, it’s has become an important extension of business websites.
In short, your blog is an extension of your website, your brand, and even your business.
Today, businesses have realised the importance of having a blog couple with their business website.
Businesses can use a blog to drive web traffic to their business websites. You can also use your blog to introduce your products and explain how it works to your would-be customers.
In short, having a blog helps businesses ensure confidence in their customers and establish some kind of trust between the business and customers.
Engaging your audience and growing your blog with infographics
However, it’s not just about having a blog, it’s also about reaching as many people as possible. There is a need for businesses to find ways through which they can grow their blog audience.
So, are you trying to grow your audience? Are you hoping to get more conversions (subscriptions or sales) from your blog traffic?
With blogs, it can be difficult to gauge reader attention if they aren’t interacting with what you share. This is why you need to use infographics to attract your audience attention.
In short, an infographic offers new and exciting ways to promote your blog content and expand audience reach.
Normal images and infographics
Every blogger probably already know the importance of valuable and shareable content. However, it’s not just about making content alone, it’s also about writing content with interesting headlines that will help drive more web traffic. This is arguably one of the most important aspects of blogging and content creation you can not joke with.
However, posting new content accompanied by a normal featured image is not enough nowadays. You have to be more creative by using graphics to compliment your content. When you post image content on social media, it gets more views and shares than just a normal text content.
Why using infographics is good for your business
Using coloured images will increase a person’s desire to read something by at least 80%! So, if you want to improve engagement on your blog posts, it’s time to engage your readers and grow your blog with Infographics.
The fact is that incorporating infographics into your content strategy will take your blog game to a whole new level. Why? Because people love easily digestible information and this is where infographics can help.
Also, do you know that infographics are indexing like crazy on Google? Several marketing studies have indicated that infographics get at least 800+% index on Google since 2012. This means higher page ranking and easier ways for your audience to find your content organically.
The infographic below highlights why people like infographic content and why they are likely to share it on their social media profiles.