Quite a lot of Google Adsense publishers don’t understand a lot about AdSense. So, what’s AdSense payments transparency? How does Google plan to boost it?
Google Ads publishers like myself have been asking questions, particularly about the usual disparities between the estimated earnings and the actual or finalized earnings from Google AdSense.
For instance, you may have estimated earnings of £1,500, but got paid £1,300 as finalized earnings at the end of the month.
The difference of £200 deducted from the estimated earnings is usually the bone of contention. Especially, between Google AdSense and the publishers that laboured every day to ensure quality content.
Increasing AdSense payments transparency
But now it seems like Google has listened to the publishers of its Adsense. The web giant has announced on Monday that it is increasing the transparency of AdSense payments.
This move means that the company will start to let publishers see invalid activity deductions that cause differences in estimated and finalised earnings.
Google says this is in response to feedback from publishers who want to know more about this (some of which presumably haven’t been very happy with said differences). Google will show this information starting with May’s payment history.
As mentioned above, if your estimated earnings were £1,500, but finalized earnings were only £1,300, Google will show more about the break down into invalid activity and finalized earnings like so:
“When you check your AdSense payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you,” explains AdSense product manager Justin Chu.
“The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalised earnings.”
“If there is a large difference between your estimated earnings and your finalised earnings, make sure to review these tips,” he says. “To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.”
As you can see, Google wants publishers to monitor their website traffic to prevent invalid click activity on their website. See Tips On How To Prevent Click Fraud On Your Google Adsense And Google Adwords.
Google recently revamped AdSense performance reports with a new dashboard where you can quickly get a better grasp on insights into how much you are earning and what is impacting that.