Holiday shopping season is here again for shoppers looking for gifts ideas on Pinterest. Also, it’s a great time for businesses to entice both new and existing customers to buy from them.
The holiday season is online shopping season for consumers and therefore, it is the best time for businesses to make sales and offer all kind of deals.
But it’s not just about selling and attracting new customers, it’s also about what’s trending and what people are buying.
So, where do you get an idea of what’s trending? Where do you get inspiring gifts ideas for your business to market this holiday season other than the social media?
As a business owner, you have to understand that social media plays a major role in influencing your customer’s purchase decisions. In fact, social media has become like a ‘shopping consultant’ for consumers. It’s a platform people go to before they make up their minds to buy certain products.
Online shopping and gifts ideas on Pinterest
The market is usually competitive during the holidays because businesses want to make sales. Therefore, as a business owner, you have to devise ways to convince people to buy.
For consumers looking for something to buy, the holidays are a great time to look for deals. It’s the best time not only to get together with families and friends but also to give gifts and presents to show you care.
So where do people go for shopping inspiration? People go on social media and particularly Pinterest. Simply put, Pinterest helps drive online commerce because it is arguably the world’s catalogue of ideas.
According to Pinterest’s blog post, people on the platform are already saving ideas to make all their gift-giving dreams a reality.
With consumers projected to spend $880b this holiday season, your business has many great opportunities to get on their lists. To help you inspire these holiday buyers, the social media platform has come up with an infographic highlighting what’s trending on Pinterest for every kind of gift-getter.