The franchise business model is not new, but the fact is that many aspiring entrepreneurs are still skeptical about franchising.
You will all agree with me that the past couple of years has not been particularly an easy ride for businesses. The downward turn in the market and loss of confidence by both consumers and lenders hit many businesses hard.
In fact, many of the affected businesses are struggling to survive or simply unable to. Those that have managed to survive went through a heck of a hard time.
As a matter of fact, it is important to recognize how resilient some small businesses have been. Especially, those businesses that have gone through a hard time and survived.
Yes, it has been difficult, in many cases some tough decisions have been necessary. However, let us also celebrate the many successes of tenacious and inspirational businesses which have continued to survive, grow and prosper.
Setting up/running a small business
Nowadays, the efforts and responsibilities required to start and successfully run a small business can not be underestimated. This is one of the reasons why so many small businesses struggle to survive, even in good times.
The hurdles and challenges can be substantial and the ability to get a business up to speed, make a profit, and actually supporting you is not achieved by most that try.
Often, businesses can fail at the very first hurdle, the concept. This is why franchising, as a business model has attracted the attention of many over the past two years.
The tough economic climate has highlighted its strengths and shown that there is a more secure way to start your own business. However, can a franchise business model withstand a tough economic climate?
Its formula of a locally owned and run enterprise, driven by a small business owner, with branding, economies of scale, and support from the wider network, gives the business a far better chance of success.
However, this is only the case if it is done well, so you need to ensure you do your homework when looking into franchising.
Why franchise business model?
Why franchise business model could be a better option? A good franchise will offer you a proven business format with the initial and continuing support that you need.
Your business will work under the brand established by your franchisor using the business system they have developed and proven in the marketplace.
You will pay an initial fee to set up using the brand and the proven business format. You will then pay continuing fees for the ongoing support that will help you operate and allow you to build the business and eventually build a capital asset that you can sell.
The ongoing costs, which provide ongoing support, are one of the major reasons behind the success of franchising. The franchisor has already gone through the pain of finding out what works and what doesn’t.
They have invested in the systems and are now willing to teach you how to replicate them. However, don’t think you can pick and choose which parts of the systems you want to pick up. It is very much all or nothing. However, if you are paying for a proven system, why wouldn’t you follow it?
So what do you benefit from franchising?
About 90 percent of all franchisees reported profitability over a short period of time. With a franchise business model, you have the opportunity to build your capital as well as your earnings on an already successful platform.
It is your business and you are the owner or manager, providing you follow the system, you decide what goes, and also the major banks are very supportive of good franchising.
Disadvantages of franchising?
Running any business is hard work, demanding the highest level of personal and family commitment. You make a financial investment.
No investment can be guaranteed, especially when it depends on your own efforts as well as your franchisor and the marketplace.
You are buying into a proven business system for its benefits, but you also take on responsibility for following it.