Facebook SEO or Google SEO? This is a common concern among most of the webmasters and internet marketers. Is Facebook a search engine just like Google search?

Facebook offers lots of search potentials and many users today are blurring the lines between social and search but social media SEO benefits are indirect.

External websites are being tied to Facebook’s internal systems, allowing the giant social media website to hop on the search market bandwagon.

With that said, you should seriously consider integrating Facebook Web promotion in your business marketing efforts now before you miss out on great online marketing opportunities that this giant social networking website offers.

The fact is that the popularity of Facebook marketing is growing. Having your business on Facebook is not just enough if you want to maximise the benefits of the platform.

Meanwhile, you should be mindful of how you use the social media platform for your business marketing so as not to
prevent your business from maximising the benefits of Facebook.

Facebook SEO: Is Facebook a search engine?

Facebook isn’t exactly a search engine; or at least it’s not an Internet search tool we’re used to. Nonetheless, one other nagging issue is hitting the heads of SEO experts: Should Google worry about Facebook’s web promotion SEO potential?

Ever since the giant social networking site’s search engine enhancements and open graph were announced, the SEO world has increasingly heard about Facebook SEO.

What’s more is Facebook and Microsoft have partnered, and Bing plans to integrate Facebook features in searches.

It may be too early to say that Facebook SEO has Google shaking at the knees but it does tell us that social media has made a great impact on search engine optimisation.

Other social media websites

While Facebook remains the most popular social network today, there are other social media sites that can provide direct link building benefits.

LinkedIn, for instance, allows you to freely embed valuable inbound links. There are also some other social bookmarking websites such as also, which has become a destination for social media SEO and even link spamming.

Social Media SEO has evolved significantly over the last ten years or so. It may take a while for you to build an account in each of the major social media sites, but it’s definitely worth it.

Moreover, Facebook web promotion and marketing via social media is a fun marketing strategy. Make the most of this lucrative social media SEO to reap the rewards.


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  1. I personally don’t think that Facebook is capable of competing with Google when it comes to SEO ability. Yes, Facebook is great especially to drive traffic to a website.

    • Hi Henry,

      Just like you mentioned, Facebook doesn’t offer much when it comes to SEO. But the fact is that so many internet and SEO marketers are now looking at Facebook with SEO possibility.

  2. Hello Adisa,
    You’re right that Facebook is one of the top if not the top social media site today but, it’s not a search engine.

    I’m not a big fan of chasing and creating an account with all the social media sites out there as this can really get you overwhelmed and confused, the best thing is to test few of them and find out the ones that are giving you the highest and most effective result and then, focus on them.

    This is really a beautiful post Adisa, thanks for sharing.

    • Hi Nwangene,

      Social medial does take time most especially when you are on lots of them. Just as you have pointed out, the main focus should be on using the social media that platform that offers the best and most effective result.

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