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Despite most of us liking and following brands on social media, because of its long history of use we’re actually connected to more businesses via email.

In fact, according to a survey, 72% of people prefer to get marketing messages via email and only 17% prefer social media.

Furthermore, 76% of consumers on email lists will have made a purchase at some point. There’s no wonder almost all businesses still market their products and services by email.

Of course, what businesses send and when they send it plays an important role. Check out our previous infographic on the best time your business should send marketing emails for better results.

Data shows email marketing is still relevant and value for money

Due to so many years of spam, users have taught themselves to ignore typical marketing buzzwords and sensational subject lines. Almost half will delete emails without reading them if the sender sends too many in a row.

email marketing still provides the most success and value for money
email marketing still provides the most success and value for money

The best way to get click-throughs is to personalise emails – including the recipient’s name in the subject line is particularly effective. “Trigger-based” emails are also highly effective. This is when a user’s action (such as failing to check out an order) triggers and automated email prompting them to continue.

There are many different marketing methods that businesses can utilise online, but according to data gathered by EveryCloud for a new infographic, email marketing still provides the most success and value for money.

The infographic also looks at the demographics of email marketing, how mobile devices play a role, how things are becoming more automated, and much more. For all the stats and supporting data be sure to check it out in full.

Email marketing infographic

1 COMMENT

  1. Utilizing an infographic is a best choice! The beauty of infographics is the fact that it straightforwardly takes into the logical needs of its readers. No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being sought after by those in the IT field. The reasons for this is that emails prove to be effective in keeping, marketing costs down all the while maintaining an influx of high-quality leads. For IT and software companies, this strategy would be essential in improving their bottom lines. Using the proper email-marketing platform for you to be viable with your email crusades. If you want your email marketing campaigns to reach the right people and make a significant impact on the recipients, you need an email marketing tool that will help you effectively. And because there are so many available platforms out there, you need to be able to choose the one that will serve your needs best.

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