Marketing has been the mainstay of the business from time immemorial and it’s all about the results however cheap or costly.
For business owners, marketing deserves absolute attention if you truly want your business to be successful.
However, marketing is time-consuming and at times expensive in most cases. But don’t let that put you off because you still have to invest in it.
Simply put, your business can’t just do away with marketing. Nowadays, modern technology is driving almost everything including business marketing.
Businesses can now simplify their marketing efforts with marketing automation tools, and even get better returns on their investment.
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Email marketing automation tools to use
Marketing automation tools are powerful and really useful tools that can take your business to the next level. These tools can offer your small business a better chance to do more with little resources.
“Marketing is easy when you have the right tools to automate your campaigns!”
As a small business owner, you don’t have the luxury of resources that are available to big brands.
This is why small business owners have to be more creative to be able to get the best results out of their marketing efforts.
Email marketing is great for business and it doesn’t have to take a lot of effort to have a big effect. However, you will need to have the right tools to get the results for your business.
Below are some of the best marketing automation tools you can use to simplify your business marketing efforts:
#1]. Send great-looking emails @ Constant Contact
Constant Contact is a great email marketing automation tool you can use to create effective email marketing and other online marketing campaigns to meet your business goals. The tool lets you create professional email newsletters that deliver real results. It offers list-building tools that let you grow your contact list then automatically send a welcome email to new customers. Start your FREE trial today!
#2]. Optimise your email marketing @ Mailcharts
Mailcharts is one of the my favourite marketing automation tools and other marketers also love it. The tool offers great features which include the ability to plan upcoming campaigns and promotions with ease. Also, it lets you quickly build competitive reports and improve your email strategy with in-depth competitive data.
#3]. Create email that drives results @ Campaign Monitor
Campaign Monitor is another powerful email marketing automation platform we think you should check out. This tool easily lets you turn customers into loyal fans with personalised email campaigns and automated customer journeys. It offers easy-to-use tools to help drive real, bottom line, business results. Also, you can easily track the success of your email marketing campaigns anytime and anywhere.
#4]. Create beautiful and high-converting emails @ Sendloop
Sendloop is a simple, affordable and arguably one of the most effective email marketing tools around. The tool helps not only to create beautiful, professional emails in minutes but also to automatically follow up leads and customers. With Sendloop, it’s quick and easy to create beautiful, high-converting emails – even if you have zero programming experience.
#5]. Automate your customer’s entire life cycle @ ActiveCampaign
ActiveCampaign is an email marketing tool with intelligence. The tool lets you learn about your contacts so that you can send personalised messages that align perfectly with their interests. You will be able to discover what each contact wants and deliver the most effective message to convert them to advocates.
#6]. Create personalised marketing campaigns @ Drip
Marketing is easier when you have the right tools to automate your marketing campaigns. Drip is an intelligent marketing automation tool that helps you personalise emails to drive first-time and return buyers. It seamlessly integrates every aspect of your business, with many ways to connect and see it all in one place.
#7]. Build your marketing ecosystem with ease @ Act-On
Act-on is a marketing automation tool you will love to use. The tool lets you automate key processes and tasks that are critical to your marketing campaign success. Act-On lets you point, click, drag, and drop your way to a well-built marketing machine. You can set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.
#8]. Grow your client base + sales volume @ Infusionsoft
Infusionsoft is an all-in-one powerful sales and marketing automation tool that does so much to take your business to the next level. This tool serves as a general task manager in addition to helping automate standard email drip campaign tasks. With this tool, you can now put all your customer information in one place and effortlessly interact with your customers.
#9]. Create campaigns and nurture leads @ Salesfusion
Salesfusion is another powerful marketing automation tool we think you probably don’t know about. The tool offers intuitive drag-and-drop builders that help marketers create professional email campaigns, landing pages and forms. Also, the Advanced Analytics uncovers what is working and what is not to lead data-driven decisions. It is simply a powerful solution to help sales and marketing develop customer relationships for life.
#10]. Convert more leads to sales @ SharpSpring
SharpSpring is a marketing automation tool that helps you optimise your marketing campaigns, drive more leads and convert them to sales. The tool tracks customers even before you know their name. It connects the dots and tells you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests. It integrates seamlessly with other popular sales and marketing tools such as Salesforce, FullContact, Scoop.it, Selz, Zapier, FreshBooks, and others.
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