No doubt about it, social media’s popularity means that it’s one of the best and cheapest means of business marketing that offers so much ROIs.

Yes, your business can grow without social media but your business will surely perform better if you are using the right platform to promote it.

The fact is that social media platforms such as Facebook, Twitter, Instagram and others have become an integral part of our daily activities means that every small business owner should never joke about it.

So, how well are you using social media platforms to expand your business reach? Does your business utilise social media to break new ground?

SEE ALSO: How Well Are Small Businesses Using Social Media? [INFOGRAPHIC]

No matter whatever products you are selling or services you are offering, social media is where to be for its capability to get your business in front of millions of potential customers or clients.

Maximising the benefits of social media platforms

social media and small businessSocial media has become a part of everyday life for millions of users, and this is why it will be unhealthy for your business not to tap into its potentials.

If you haven’t been running social media accounts for your business then you are missing out on the opportunity to engage with your current customers, raise awareness of your brand, and potentially attract new customers.

But the undeniable fact is that it’s not just about having your business on social media, it also about being active on the platform and maximising it so that your small business can also benefit from it.

SEE ALSO: How Your Business Can Get Better Social Media Marketing Results

Choosing the most effective social media platforms

So how do you choose the most effective social media platforms for your business? The obvious fact is that the effectiveness of social media platforms largely depends on how well you are using.

Also, you should be mindful of the fact that what works for other businesses may not particularly work for your business. Therefore, it’s up to you to find out which of the social media platforms works better for your business.

Social media can assist you in making your business a success whether you are a traditional bricks and mortar business or an online startup.

SEE ALSO: How To Extend Social Interactions For Social Media Marketing

Social media can effectively help you target a specific audience. The platform can also help you interact with customers and other businesses similar to yours.

The infographic below by Merchant Money covers the main social media networks and how you can use them to boost the online visibility of your business.

Choosing the most effective social media platforms for your small business

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