Social media is full of unimaginable possibilities for businesses that understand and know how to utilise the platform.
Various social media studies and researches have shown that at least 3 out of 5 customers of top brands are on one or two social media platforms.
This is why top brands across the globe are using social media platforms not only for marketing but also for customer services.
Your business can also use popular platforms such as Facebook and Twitter to engage customers and to improve brand awareness. Not only that, but your business can also acquire new customers through it if you know how to truly leverage social media.
Pro Tips For An Effective Social Media Marketing Strategy
We all know that social media is a very powerful marketing tool for businesses, and it is easily accessible to anyone and everyone. But have you ever tried to use it to promote or market your business? Have you got the resources to make social media work for your business?
Social media marketing is an effective strategy to use for a rapid increase in your business’ popularity if utilised well. So, without further ado, below are the 12 pro tips for an effective social media marketing strategy:
#1]. Categorise your business
Social media marketing isn’t just something you can rush into. First, you have to plan out from the bottom. Start the foundation of an effective marketing strategy by categorising your business.
Is it retail? Does your business offer food? By categorising your business, you can easily adapt to the ever-growing market and utilise your own niche.
#2]. Have a plan of action
Venturing into social media is not an easy task. Receiving exposure on the web also has its disadvantages: bad reviews can easily bring your business down.
That’s why you should have a plan of action. Think about the things you will post and what you will feature on your various web pages.
#3]. Identify your audience
With great marketing comes a great audience. Before you start your business, you should already have an audience in mind. You wouldn’t sell dentures to teenagers, would you?
Along with finding your niche is finding a target audience you can specifically cater your products to. Without doing this, you will never have one goal in mind.
#4]. Build relationships
Of course, along with identifying your audience is connecting with them. Social media is an easy way to build relationships with your customers and take their suggestions into account. Just make sure to regulate comments and replies to make sure their criticisms are constructive.
#5]. Use humour
Don’t be afraid to use humour in your social media strategy! Just because you are interacting on the web doesn’t mean you should talk like a robot. Humour is a great way to build relationships with your audience as it is something that everyone enjoys. Just make sure you’re not hurting anybody with tasteless jokes.
#6]. Utilise various social media sites
If you’re starting out, you should first stick to one social media platform that’s specific to your niche market. But at some point, Facebook wouldn’t be enough to reach various members of your target audience. Other social media sites like Twitter and Instagram are also great tools for social media marketing.
#7]. Ensure consistency
Consistency is key to every social media marketing decision that you will make. Part of your plan of action must be a business logo that will reflect your brand’s unique colours and mission.
This logo should be iconic enough to be easily identified even without a label. Colours should also be consistent in your social media posts. If you are weak in these areas, you can use online logo design tools like Looka and Logomyway or hire a graphic designer.
#8]. Kick the visual appeal up a notch
Try studying other brands’ colour schemes and publicity materials. Graphic design can either make or break your business. As a matter of fact, a better graphic design gives a more positive impact.
Meanwhile, an unappealing design leaves the audience with a bad taste in their mouth. As said earlier, don’t be afraid to hire a graphic designer because it will definitely be worth it in the long run.
#9]. Spice up your content
Consistency may be a huge part of your game plan, but being consistent doesn’t have to mean being repetitive. Try spicing up your content by deviating from the usual way you do things, and you will surely see the positive feedback from your niche market. Unique ads like interactive games are a fun way to increase your audience.
#10]. Manage your time wisely
Time is also key along with consistency. Facebook has a useful option for scheduling posts, so you don’t have to constantly check up on your page. By using features like this, you can manage your time wisely so that you can come up with even better ideas for your business.
#11]. Don’t be afraid to pay up
Social media sites have the advantage of being free. This, plus word of mouth is easily the cheapest marketing strategy a business owner could ever hope for. But there will come a time where your audience reaches a standstill.
No increase in views means no increase in sales; but fret not, because sites like Facebook and Twitter accept sponsored ads. Paying for these ads can easily let your business reach hundreds of people for a small fee.
#12]. Strengthen your goals
Finally, the most important tip that you should never forget is to strengthen your goals. You had goals before you started your business; maybe to buy your own house, or buy a car.
Whatever that goal was, it’s time to strengthen it to increase it tenfold. With social media right within your reach, everything is possible. And with effective social media marketing, everything is even more possible. It just depends on how you utilise it.