Brands now need to have the right marketing strategies to be able to outperform their competitors with their business marketing efforts.
Modern technology has contributed to almost everything we do today. Even marketing strategies have been modernized thanks to technology.
In the past, business owners used to rely on popular media channels such as television, radio, and even print media. They are the traditional marketing channels brands used to rely on in order to reach a wide audience.
But however, the game has changed nowadays. Today, there are so many ways through which you can creatively promote your small business without spending too much.
The fact is that the main concern of every business and marketer is the effectiveness and efficiency of their marketing efforts.
Business owners and marketers want to be assured that they are getting better returns on their investments. This is why it’s imperative that businesses make use of effective marketing strategies for better results.
Targeting the right audience
We all know that marketing is all about the results no matter how cheap or expensive. This is why targeting the right audience is one of the best ways to effectively market your business and get better ROIs.
In other words, getting the best out of your business marketing efforts depends on your marketing strategies and marketing channels.
Also, targeting the right audience is important and you can use data to ensure successful audience targeting. In fact, this is one of the most effective ways for brands to get the best results out of their marketing efforts.
Various marketing research has shown that brands with targeted marketing usually get better results. As a result, marketers, and brands now focus and invest more in targeted marketing.
Marketing strategies for small businesses
So what are the most effective marketing strategies for small businesses? The infographic below highlights some of the most effective marketing strategies and how well they perform.
#1]. Word-of-mouth marketing
Word-of-mouth marketing is usually an unpaid form of business promotion through which satisfied customers tell other people how much they like a business, product or service.
Arguably, it’s the cheapest and most effective marketing strategy, especially for small businesses that operate on a small budget.
According to the infographic below, more than 84% of consumers trust recommendations from friends and family members.
As a result, more than 62% of the businesses agreed that word-of-mouth is an effective marketing strategy.
#2]. Email marketing
Email marketing is one of the most common marketing strategies and it usually costs next to nothing. It helps boost customer retention and revenue.
Actually, it’s one of the best lead generation strategies that actually work. This infographic shows that 34% of the businesses agreed that email marketing offers better returns on their investments.
This is why some marketers and brands believe that email marketing is still relevant and value for money today.
If you want to embark on email marketing for your business, you can use these good email marketing service providers for better results.
#3]. Social media
Social media is a popular marketing platform for businesses nowadays. The platform offers a massive opportunity for businesses to reach millions of potential customers across the globe.
This infographic shows that 43% of consumers report that they buy a product after sharing it on social media. So how well are small businesses using social media? You can use social media tools like SociaBee and Crowdfire to understand how well your business is doing on social media.
Other marketing strategies…
Below are other effective marketing strategies as mentioned and highlighted in this infographic.