No doubt about it, eCommerce marketing is getting more popular in today’s digital marketing. Social media platforms such as Pinterest is at the forefront when it comes to a social media channel for eCommerce marketing.
Nowadays, Pinterest is one of the best performing social media platforms for website traffic.
Pinterest is arguably one of the best social media marketing channels through which top brands have been able to drive web traffic to their eCommerce websites.
The simple fact is that Pinterest allows users to preserve, organise and share images and video clips that they find interesting on the Internet.
It is a visual social network and the third largest after Facebook and Twitter. So, if you are not already familiar with Pinterest, it’s time to check it out.
Pinterest users and eCommerce marketing
Pinterest is accessed by over 70 million users monthly and achieved over 25 billion page views, which is great for business marketing on the social network.
It offers a great avenue to promote your business, and to increase traffic to your site and raise brand awareness.
The fact is that Pinterest reins supreme in the kingdom of social commerce. It can be a really powerful driver of traffic and big-ticket sales.
According to Spotify, the average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
How Pinterest drives online commerce
Also, it offers you the opportunity to open a business account and access additional features, which can help you get more visitors through the promotion of your pins, use analytics, organise competitions, increase brand visibility and others.
Pinterest is designed for people with special interests and if you want their attention products of your company should be visually appealing. When you promote your products Pinterest allows you to add a brief description and price in dollars.
Pinterest can be your main marketing strategy but do you know how Pinterest drives online commerce? Below is an infographic from Shopify outlining how Pinterest impacts online commerce: