That starting a business is a daunting experience is not an overstatement. This is the reality when it comes to entrepreneurship and when it comes to raising capital to finance a new startup.
Even with a great business plan and confidence, you will get nothing done without money. Nowadays, you just have to spend money to be able to make money. Check out our previous pieces on business finance tips for new entrepreneurs to know.
Sadly, this is the reality and one of the challenges of launching and growing a small business. However, you can still be able to overcome these challenges with the right attitudes and tools.
Though finance is essential when it comes to starting a business, however, you can still be able to easily get by. All you have to do is to develop a way to cut your startup costs as we explain below.
#1]. Leverage Social Media
Every business wants to be on social media because, in reality, it’s a perfect platform to acquire potential customers. But as a new business, social media marketing can cost you a lot if you are not careful. You have to avoid expensive marketing campaigns to promote your business.
Strategize and plan your campaigns on a low marketing budget. Don’t overspend and avoid using costly social media tools to manage your accounts. Learn how to create valuable content that people are likely going to share.
It’s one of the best ways to engage your target audience and organically improve your brand awareness. Twitter is especially a good platform if you want your content to go viral.
You can use Twitter’s sponsored advertisements option if you want to give your profile an initial boost. However, you have to be very careful about it because this really isn’t always necessary.
#2]. Budget for business website
Having a business website is a necessity nowadays as the accessibility to the internet continues to grow. The internet gives you the opportunity to target your local market or a wide audience. Your business website will offer you a window of opportunity to reach potential customers anywhere.
However, you need to make sure that you are not spending too much in your quest to get a website for your business. Take advantage of various opensource web design tools and cheap web hosting services to reduce your expenditure.
You can use web publishing platforms such as Wix.com and even WordPress.com to create a good business website, and it won’t cost you much.
However, you need to figure out what kind of features your business website will require and opt for the platform that will fulfill these needs for the best possible price. It’s always good to shop around for the best web publishing platforms before you commit.
Taking this route over a professional web developer can save you money. Also, hiring a web developer to build your dream website is an option if you don’t know how to use opensource.
#3]. Set up a home office
Acquiring an office space can cost you a lot of money. Depending on your business location, commercial lettings are sometimes too expensive for a new business. This is why it’s advisable to start from home. You can then move the business to better office space when the business grows.
The fact is that most of the popular brands you see today had a humble beginning. Some of them actually started out of their car garage, basement, and home library. You too can copy this strategy; no need to waste your money unnecessarily.
However, working from home could be a daunting task depending on how many employees you’re going to have. Having more than three employees means you will need a kind of office space that’s bigger than your garage. This is because you wouldn’t want to inconvenience the people working for you.
Working from home is an advisable option if you work alone or with one employee. As a new business owner, your goal is to find a way to lower the cost of running your business. Cutting your expenditure is one of the best ways for you to turn a profit sooner. It will also help keep your company in good shape financially against all odds.
#4]. Outsourcing is good
Outsourcing offers another avenue for you to spend less and save money. The internet is full of reputable platforms for outsourcing, freelancing, and remote workers. You can take advantage of these great freelancing platforms to outsource certain tasks.
This will give you the opportunity to spend your valuable time on other important tasks you need to carry out. Also, it means you wouldn’t need to waste your limited resources on employing unnecessary numbers of staff.
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