The power of a colourful storefront can not be overlooked when it comes to eCommerce. But how do you create an inviting colourful storefront without spending a fortune?
There is an old saying that says, “People don’t notice the details.” In the world of retail, that saying is true. Yet, to be successful in today’s digital retail world, you have to pay careful attention to many details.
From your selection of products, pricing, photos, and more, you have to pay careful attention to many details. Unfortunately, one detail that often gets overlooked is your storefront.
In all honesty, there is more to eCommerce businesses than just launching your store. You will need to have an inviting colourful storefront.
#1]. Research Trends and Set a Theme
One of the most important aspects of retail is storefront design. If a business wants to stand out from the crowd and be inviting and memorable, they need to stand out from the crowd with a unique and memorable storefront.
This can help you make a lasting first impression on your customers, which is vital in this hyper-competitive market. When choosing a design, it’s important to consider what makes your business different and valuable from your competitors.
Do you have a niche product offering? Do you have a different target audience? Do you provide a different service? Is there anything that sets you apart from the rest?
Once business owners have answered these questions, they can turn their attention to creating a storefront that reflects these values. Here are four general rules to keep in mind when designing your storefront:
- Rule #1: Be Different
- Rule #2: Be Interactive
- Rule #3: Incorporate a Customer Experience
These rules are designed to make your storefront memorable and help you easily connect with customers.
#2]. Using Colour Psychology
There are a few major things to keep in mind when using colour psychology in your store. First, as previously mentioned, people don’t notice the details. So don’t be afraid to be bold and vivid with your color choices.
Second, people are drawn to what they love. The human brain craves consistency, and it loves familiarity, so shoppers will flock to your store if they can find an item that they have seen before and loved.
Super tip:
Customers will typically move toward a store that appeals to their senses. If you want them to stop and take notice, use bright colors (think: red, purple, and green) or choose smooth materials that have a glossy or metallic finish (such as metal panels or etched glass).
#3]. Conversation-Attracting Signs
Can you imagine a mall without signs? Or like a prize ring, no posters or billboards to promote the fight? What about a concert without signs to let people know when and where it’s taking place?
Or like a street fair without street fair posters to let people know what they’re getting into? Signs, retail signage, and posters are essential in driving awareness and sales, and we highly recommend them.
#4]. Teasing the Taste Bud
The latest trend in the healthy food industry is to fill your window with produce that entices the taste buds. To create this enticing storefront, follow the steps laid out below:
#1]. Choose your produce wisely
We recommend having two to three different types of products on your display (fruit or vegetables). To create a colorful display, we recommend choosing produce that comes in various colors. This will help attract attention to your window and allow for almost endless variations when it comes to combinations.
If you have more than three varieties, then try and utilize different-sized produce. For example, if you have a few large apples and a few smaller oranges, then arrange them differently in the window. This will give people the variety they are looking for without giving them too much.
#2]. Arrange your product
We recommend adding a little flair to the product to create an inviting display. Different colored tags, special names, and even product placement can all help make your product shine.
#3]. Make sure it’s not too cluttered
While we’ve all heard “less is more,” your window display is an exception. The rule for storefronts is that if you can’t see the product through the window, you either don’t have enough product or need to rearrange what you do have. Either way, don’t let this be an issue.
#5]. The Smells in the Air
The overall atmosphere is the next thing shoppers notice when they walk into your store. By creating a visually appealing space, you have already set the stage to make your potential customers enjoy their shopping experience.
But creating a nice-looking store setting isn’t enough. To have a successful shop, you have to capture people’s attention with what you sell and how it smells. Believe it or not, the fragrance is one of the most powerful senses in retail.
A fragrant storefront can attract more customers, but it can be a double-edged sword depending on your location. Fragrances attract people, but when combined with poor ventilation, long-lasting fragrances can create major headaches—literally!
For example, suppose you live in an area that has a lot of seasonal changes and weather shifts. In that case, your storefront will need to be well-ventilated to prevent the general public from experiencing headaches, nausea, and fatigue while they are walking by your storefront.
#6]. Be Consistent
When you’re trying to attract customers, it’s important to make sure that your storefront stands out positively. Make sure that you put as much care and attention into the small details of your storefront as you do with the products that are for sale. This is the only way to keep customers interested and keep them coming back for more.
#7]. Use Imagery
Take inspiration from how your product is packaged or from the goal you want to achieve for your customers. For example, what does healthy eating look like? Does it mean something healthy-looking? Or colorful? Or wholesome? Paint that on your windows.
This image is meant to give off an idea of what people will get to enjoy when they enter the store, so make sure it’s something you want them to see when they walk by!
#8]. Keep it Clean
While you might want to share your style with the world, your storefront is not a place to show off your interior design sense. Instead, it’s meant to make people want to visit your store and nothing more. That’s why you should keep your storefront looking clean and simple.
