Getting people to consume your content is all about strategizing. So, what are the best content marketing strategies to use now?
There is a huge difference between content creation and content marketing. However, some people, unfortunately, think the terms meant the same thing.
As a matter of fact, one can create awesome and valuable content but such content could be useless and make no impact if people don’t consume them.
This is where content marketing strategies come in to help drive traffic to your content so that people could be able to see and consume your content.
Why content marketing strategies?
Content marketing strategies are used to develop and share reliable, valuable, and consistent content with the targeted audience. The purpose is to build trust, brand awareness and to increase search engine ranking.
This is why it’s important to always have a well-defined content marketing strategy, and your strategy should be able to help you set achievable goals.
This will effectively assist your startup in the early phase of customer acquisition and help build brand awareness to grow your business.
In other words, content marketing strategies have become a necessity, especially for brands aiming to succeed in a highly competitive market.
Content marketing strategies to try
Every brand out there wants to attract potential customers and having a solid content marketing strategy could easily help you achieve this.
This is why you should not overlook the importance of content marketing in today’s world of advertising. It’s all about prioritizing quality over quantity and offering valuable, consistent content to your targeted audience.
This is especially essential now that the market is getting highly competitive. Courtesy of Outgrow interactive content tool, the infographic below showcases some of the best content marketing strategies you can try now:
#1]. Build/create a content team
First of all, handling everything on your own is never a good idea, especially when it comes to building a successful content marketing strategy.
It’s important to create a team and be more focused on being process-driven. Divide the work accordingly and hire roles for your content team.
Your content team can make use of blog posts if they ain’t doing so already. However, you have to ensure that your content is of great value.
#2]. Build/create a knowledge base
A knowledge base is a self-serve online library of information about your products and services. Try to include data-driven content, case studies, expert advice, facts, surveys, stats, etc on your website.
This could help your customers to find answers to frequently asked questions, how-to guides, and instructions, as well as troubleshooting.
The idea of a knowledge base is to make it easy for people to find solutions to their problems without having to ask for help. It will help you in building trust and brand value among the audience.
#3]. Get involve in guest posting
Do you know that guest posting offers long-term benefits when it comes to brand awareness and lead generation? It’s a content marketing strategy that can effectively contribute to your business’s growth.
The fact is that recommendations are not the only way to boost brand awareness nowadays. Therefore, you should try to entice your customers directly to your website from another website through guest posts.
#4]. Create trending content
Another content marketing strategy to consider is to create trending content that people will likely read and share. Being trending content means people will be talking about it and thus is good to boost your brand visibility.
So, it’s important to create content around trending topics that you can capitalize on to generate more traffic. For instance, you can create content around commonly searched terms that are buzzing around the market.
#5]. Develop a social media strategy
To say social media is an essential marketing tool nowadays is not an overstatement. In fact, social media platform is where brands can attract and acquire new customers with ease and it won’t cost you too much.
Therefore, developing a social media marketing strategy is extremely important. However, the key steps in developing a perfect social media plan include posting consistently and listening to your audience’s feedback.
Also, start social media marketing campaigns and assess previous posts: see what is working and what is not, and reform them accordingly.
#6]. Showcase customer feedback
Also, you can do is showcase customer feedback, reviews, and testimonials as they can be weaponized and creatively transformed into marketing tools.
Therefore, try to collect as many as possible testimonials or hire customers for honest reviews. You can showcase them on social media, landing pages, etc. This will eventually help build trust among customers for your business.
#7]. Repurpose your blog content
Try to repurpose your blog content into other formats such as downloadable PDF files and make them available to readers on other platforms.
In other words, you should repurpose your blog content, especially the popular ones, and share them on social media platforms to help expand your reach.
Also, you can make use of tools like Outgrow to create interactive content like calculators, and quizzes to boost your marketing and brand awareness. This will also boost the engagement rate and drive higher conversions.
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