Everyone knows that content is the king when it comes to blogging and online marketing.

But coming up with great content ideas doesn’t happen every day. At times, you just have to look around for inspiration.

This is where content curation could be really useful especially for marketers and bloggers.

The fact is that the Internet is full of information and awesome contents that can inspire you as a blogger no matter whatever you want to write about.

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme.

The work involves sifting, sorting, arranging, and publishing information.

Content curation tools for marketers and bloggers

marketing tools

Content curation makes it easy for you to manage a reading list of articles and contents from the Internet.

It is a way of saving and arranging contents so that you can read them later or reading offline, so you can still catch up on your reading no matter where you are.

So, when next you discovered great articles online and you don’t have time to read through the articles, just put it in one of the content curation tools listed below.

#1). Pocket


Pocket makes it easy to stay up-to-date on the latest marketing news, trends, and strategies. It is an application and service for managing a reading list of articles from the Internet.

Pocket allows you to add content via your browser, email, or from over 1500 other apps including Twitter, Flipboard, Pulse and Zite. You can also share your saved Pocket articles directly to Twitter without using a Twitter app.

Pocket is also one of the best productivity apps young entrepreneurs are using. When you find something you want to view later, put it in Pocket. Pocket is available on OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders and Web browsers.

#2). Listly


Listly is an online service that lets you create lists of the things you want and share them with the people you love.

It’s one of the best content curation tools out there and it’s especially popular amongst bloggers, online marketers, content writers and publishers.

Listly helps bloggers, content marketers and publishers to engage readers with continuously evolving viral lists.

You can create interactive list content that is embeddable on your site or blog, and can be easily syndicated on other websites thus driving increased distribution, engagement and profits. Listly is available on Web browsers, Chrome Extension, Bookmarklet, WordPress Plugin.


Trusted by professionals, is one of the most popular content curation tools (if not the best). The tool helps discover, curate and publish great content to get visibility online and generally boost your website’s ranking on Google search engine. is an excellent content curation website that fills the need that a growing number of people and businesses have to publish content in an efficient and impacting way.

You can easily use this service for not only content curation but also branding and authority building. It helps publishers show their expertise, develop their online visibility, enrich their blogs or websites, save time managing their social media channels and build their communities of interests. It’s available on iOS, Android and Web browsers.

#4). BagTheWeb


BagTheWeb is another really good content curation tool you will love to use especially when it comes to curating content with ease and easily share it on social media.

This tool helps you create focused bags, containing the best links on your favourite topics.

A bag is a hybrid media container that allows you to organise the links you find most interesting into a cohesive unit.

Via bags, users can collect, publish, and share curated Web content in a simple and exciting way. You can use BagTheWeb to find a great place to view and share links. Create an account easily and create your bag. Name it, find links, and paste them along with the titles and a brief description.

#5). Pearltrees


Launched in 2009, Pearltrees is a Paris-based online curation service that allows you to organise web bookmarks, photos, text snippets and documents into a mindmap-like structure (which has pretty much disappeared in the new Pearltrees website).

Pearltrees is a free service that lets you organise, explore and share everything you like. You can save web pages, files, photos or notes and organise them naturally.

The tool also lets you explore amazing collections that relate to your interests and subscribe to their updates. You can access your account anytime and share anything from your computer, mobile and tablet. It’s simply a place to organise all your interests and it’s available on Chrome extension, add-ons for Mozilla Firefox, iOS, Android and Web browsers.

#6). is another great content curation service that lets you turn socially shared content into beautiful online newspapers and newsletters. It is a powerful cloud-based service and it is available for free but it charges $9 per month for Pro users.

It enables you to create “online newspaper” by curating interest-based content shared via social media (Twitter, Facebook etc), or pulled in from YouTube or blogs and other online content.

The result is a nicely designed “Web digest”, facilitating “content discovery for granular/long tail topics and news”. With this tool, you can build your personalised newspaper with content coming from sources you trust. is available on Chrome extension, bookmarklet, iOS, Android and Web browsers.

#7). Flipboard


Used by millions of people everyday, Flipboard is a single place to keep up on the news, follow topics you care about and share stories, videos and photos that influence you.

With millions of downloads on Google Play store, it’s surely one of the most popular content curation tools out there! It lets you collect content from various sources and create your own flipped magazine.

To start, follow a few topics, and Flipboard creates your personal magazine. You can always add more as you find new topics, magazines or interesting people to follow. It is your personal magazine where the world’s best sources are organised into thousands of topics. It’s available on Chrome extension, bookmarklet, iOS, Android, Windows Phone and Web browsers.

#8). Storify


Storify is not just a content curation tool, it’s also a social network service that lets the user create stories or timelines using social media. It lets you turn what people post on social media into compelling stories.

With Storify, you collect the best photos, video, tweets and more from around the web and publish them as simple, beautiful stories embedded into your WordPress posts and pages.

Storify’s bookmarklet lets you grab items from your favourite websites. It’s one of the best ways to chronicle an event through what people share. Just install it in your bookmarks bar and you can curate anywhere on the web, including the biggest and most popular social media sites. It is also available on Chrome extension, WordPress Plugin, iOS, Android and Web browsers.

#9). Feedly


Feedly is another great, and one of the best content curation tools for bloggers and marketers we think you will love. It is an aggregation tool for various web browsers and mobile devices.

What this resourceful tool does is simple and brilliantly effective, it connects you to the information and knowledge you care about. It helps you get more out of your work, education, hobbies and interests.

Organise, read and share what matters to you! The Feedly platform lets you discover sources of quality content, follow and read everything those sources publish with ease and organise everything in one place.

#10). Bundlr


Bundlr is a powerful tool you can use to easily organise web content and it helps internet users select relevant multimedia content and share them within their networks. It offers free and premium memberships.

It’s available on Chrome extension, iOS, Android and Web browsers. Like its rivals, Bundlr makes it easy to group diverse collections of online content.

The stylish presentation of Bundlr’s collections makes the service stand out and it offers a bookmarklet which allows you to quickly ‘clip’ any web page into a themed bundle which you can then share online. Bundlr is quick and easy to use to create attractive-looking collections. The bookmarklet automatically grabs certain content, such as YouTube videos, meaning that there’s no need for any embed codes.

#11). ContentGems


ContentGems makes it easy to share your expert commentary and curated content to social media and your website. It helps you build your thought leadership and brand, boost your activity on social media, and increase your site’s search engine ranking (SEO).

This powerful tool helps marketers find, curate, and share engaging content so they can build their company’s thought leadership and increase qualified website traffic.

It offers both free and premium accounts. It allows you to use advanced searches, custom sources and preferred social signals to identify and discover content. With this tool, you can post more frequently to Twitter, Facebook, LinkedIn, Google+, and your WordPress site using tools like HootSuite and Buffer.


11 Outstanding Content Curation Tools Marketers, Content Writers And Bloggers You Should Be Using Right Now
PIN IT: 11 Outstanding Content Curation Tools Marketers, Content Writers And Bloggers You Should Be Using Right Now
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  1. These are great tools for anyone interested in content curation. I must say I fell in love with immediately I came across it some years ago. I still use it today but with a couple of other tools you mentioned in this list.


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