Nowadays, brand monitoring is essential when it comes to reputation management. The internet is a place to be for businesses to make sales and generate revenue.
However, the internet is also a place to kill your brand if care is not taken. This is why monitoring your brand’s online reputation is very important nowadays.
As a business owner, you need to worry about how people see your brand online. What do people see when they search for your brand or products?
How brand monitoring can impact your marketing
Setting up and managing a business is not as easy as some people might think. It requires a lot of skills and tenacities to be able to run a business successfully. Your reputation as a business is extremely important in this internet-centric age.
Do people really trust your brand? What do people say about your business and products? How often do you monitor your brand’s reviews online? The fact is that it’s much easier for a brand’s name to be destroyed online, especially, on social media.
For instance, there was a popular case of a British Airways customer who went on Twitter to blast the airline company for poor customer service. His tweet went viral and it almost damaged the brand’s name.
This is why brand monitoring is very important. If something goes wrong or one of your customers is unhappy with your brand, you will be able to attend to the issues before it goes viral.
Online platforms such as Brand24 can help you get instant access to brand mentions across social media platforms, news, blogs, videos, forums, reviews and more.
As a business owner, you have to understand that no amount of marketing campaigns can easily repair a bad reputation. You will have to address the issues first before you launch a marketing campaign to defuse the situation.
If you are still wondering how monitoring your brand can impact your marketing, below are some of the benefits of brand monitoring we think you should know.
#1]. Know and understand your customers
Customers play an important role in your business. In fact, customers are the mainstay of every business’s success today. This is one of the reasons why business owners should improve relationships with customers. However, who are your ideal customers? What do you know about your customers?
Have you defined your ideal customers and are you targeting the right audience? This is why monitoring your brand is very important as it will enable you to know who your customers are. Not only that, but you will also be able to understand your customers and targeting them will become really easy.
#2]. Listen to your customers
You can use your marketing campaigns to speak to your customers’ core interests. However, how do you know what your customers really want without listening to their discussions? This is why you need to monitor your brand because monitoring your brand will help you to understand a lot about your customers.
Also, it will easily enable you to listen to your customers wherever they are. The fact is that targeting is impossible if you don’t know who you’re marketing to. You can only find your target customers by looking at the demographics of discussions around your brand and industry.
#3]. Identify where your customers are
Do you have an idea of where your customers are? Nowadays, picking the right marketing channels is extremely essential for your marketing campaigns to be successful. Thanks to modern technology, it’s now much easier for businesses to target the right audience.
By monitoring conversations around your brand, you’ll learn on which platforms your customers are most active. Not only that, but you will also be able to know where you should invest the most. It means you will be able to know whether to invest more on Twitter as against Facebook advertising.
#4]. Monitor market trends
When you monitor your brand, you are not doing so just to know what your customers are saying. The fact is that, you also inadvertently monitoring your competitors’ activities and how well they are doing.
Therefore, you have to monitor your competitors’ mentions too in addition to monitoring your own mentions. By doing so, you will be able to understand what they are doing right so that you can copy it.
#5]. Track campaign impact
Today, your marketing campaigns have to be more relevant and targeted than ever. Brand monitoring will offer you the opportunity to get insights into customers and the industry in which you are operating.
Finding out when your brand is mentioned in the news is very good. You will be able to see how well your marketing campaigns are performing by measuring mentions before and after campaigns.
#6]. Find influencers
Brand monitoring can also help improve your marketing impact by tapping into influencer marketing. When you monitor your brand, you will be able to know who is talking about your brand and what they are saying.
By doing this, you will be able to reach out to top influencers who are talking about your brand or industry. This can help you to maximize the reach of your campaigns.