What would it do for your bottom line if you could build a rockstar team of 10, 100 or 1000 sales reps, for free?
And, imagine if each of the reps had a strong influence on the opinions and purchase decisions of your target customers.
Exciting thought, isn’t it? Passive traffic, leads, customers and sales… all day long!
But, let’s take a step back. Who are these magical beings? Who are brand advocates?
Brand advocates are highly satisfied customers who share (positive) information about your products and services, without being incentivised to do so.
Brand advocates and word-of-mouth marketing
The word-of-mouth marketing generated by brand advocates can create more sales than what the business gets from paid advertising.
Each year, brand advocates drive over $6 trillion in annual consumer spending. But, who exactly are your advocates? Where do they share information? And, how do you build brand advocacy within your organization?
JitBit, a leading provider of helpdesk software has put together the infographic below covering the who, what, where, why and how of brand advocacy. This infographic highlights some key points about brand advocacy, and how businesses can gain from it.