The recently released BigCommerce’s Instagram checkout will enable people to buy directly on Instagram.
No doubt about it, Instagram has become one of the most powerful eCommerce marketing tools out there today.
And this is why popular eCommerce platforms like BigCommerce is now capitalizing on the popularity of Instagram to make it easy for merchants to sell on the platform.
What’s BigCommerce checkout on Instagram?
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Prior to this release, a customer would be taken out of Instagram to your eCommerce site to complete a purchase. However, this is not a seamless experience for the customer.
Apart from that, it increases the likelihood that customers will drop off before your site opens. Now, customers can make purchases directly on Instagram with checkout on Instagram, creating more upside for you – and a better experience for your customers.
Benefits of checkout on Instagram
Checkout on Instagram is a powerful sales and marketing tool designed for BigCommerce users. The app helps you to easily expand your reach and drive sales with Instagram.
Also, it enables shoppers to connect with your brand and buy products without ever leaving Instagram. Below are some of the benefits of Checkout on Instagram:
#1]. Meet customers where they are
Businesses want to reach their target customers without burning their marketing budget. This is exactly what this tool helps you to. It enables you to meet customers where they already are – on Instagram!
Over 130 million Instagram accounts tap on a shopping post to learn more about products every month. It means that shoppers on Instagram love to connect with brands that inspire them. Checkout brings your products closer to shoppers!
#2]. Provides a simple and secure path to purchase
Checkout enhances the shopping experience by making it easier, more convenient, and safer for people to buy. It means shoppers will be able to place orders directly on Instagram without leaving the app.
Also, payment credentials are securely saved in the app for future purchases. This means that people will be able to interact with your products and also buy right on the app.
#3]. Better ways to reach new audiences
Another great thing about this tool is that it helps you reach new audiences in authentic ways. Ready to sell your products on Instagram? Share shopping posts on Explore, where over 200 million accounts visit daily.
This helps people discover your brand, even if they aren’t your followers today. It’s a new feature that will help simplify the path to purchase for your customers.
Powering your eCommerce business with BigCommerce
BigCommerce is one of the major players when it comes to eCommerce platforms. This is a platform to use if you are planning to launch an online store to sell your products.
If you are not yet using this platform to power your online eCommerce business, then you are already missing out! It offers hundreds of beautifully designed templates and apps like Checkout on Instagram to help you get the best out of the platform.
Ready to launch an online superstore and sell your products? Create your own store and start selling today with BigCommerce‘s risk-free 15-day trial. Get started with step-by-step instructions and find answers to frequently asked questions.
Now you can open your online store with BigCommerce and grow your business faster with no hidden fees. It offers great features, security, and support to increase sales and streamline your operations.